It’s the 21st century and the world is changing. Today’s students have instant access to anyone, anything, anywhere, anytime. They want to be enlightened, entertained, and informed on their terms. They want to be shown the relevance of the introductory sociology course. Who better than George Ritzer, one of sociology’s best known thinkers, and Neil Guppy, a leading Canadian sociologist, to do just that?  While providing a rock-solid foundation of sociology, their book illuminates traditional sociological concepts and theories, as well as some of today’s most compelling social phenomena: Globalization, consumer culture, and the Internet. Ritzer and Guppy bring students into the conversation by bridging the divide between the outside world and the classroom. The international version of the book by Ritzer has been redesigned with an explicitly Canadian core. The result is this compelling Canadian version featuring George Ritzer’s distinctive voice and style blended with Neil Guppy’s definitive views on Canadian sociology—highlighting the place of Canada in a globalizing world.