Produktdetaljer
<p><i>"...has surprising insight and clarity...highly recommended for all journalism, mass communication and public opinion collections."</i><br />—<b><i>CHOICE</i></b></p><p><i>"...provides an insightful general orientation to modern theory and research into public opinion processes....The authors have packed a lot of useful information into this compact book....will serve very well as a text for advanced undergraduate and beginning graduate students in communication, political science and related fields....is at home on the scholar's bookshelf."</i><br />—<b><i>Jornalism Quarterly</i></b></p>
This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.