Through a meticulous exploration of oral traditions and community-based media practices, Unwana Samuel Akpan, Eddah Mutua, and the contributors of Indigenous African Communication and Media Systems in a Digitized Age explore the intricate interplay between traditional African communication methods and the modern digital terrain to unveil how these age-old systems are continuously evolving in response to globalization and digital advancements. From the rhythmic beats of the talking drum to the vibrant tapestry of oral histories, this book traces how Indigenous African societies have historically disseminated knowledge and preserved cultural identities. It examines the transformative impact of digital technologies on these practices to explore the rise of social media, mobile connectivity, and online storytelling platforms within African contexts. Akpan and Mutua challenge conventional narratives of media development by highlighting the resilience and relevance of African cultural expressions in an increasingly interconnected world. This book is essential reading for Afrocentric scholars and those interested in media studies, cultural anthropology, and the dynamic intersections of tradition and technology.

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This book offers a comprehensive scholarly analysis of the digital adaptation of Indigenous African communication methods, challenging conventional narratives of media development through real life case studies to highlight the resilience and relevance of African cultural expressions in an increasingly interconnected world.

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ForewordDes WilsonAcknowledgments Introduction: Des Wilson and the Enduring Legacy in Preserving African Indigenous Communication and Media SystemsUnwana Samuel Akpan and Eddah Mbula MutuaPart I: Importance of African Indigenous Communication and Media SystemsChapter 1: Relevance of Des Wilson’s African Indigenous Media Research Track in a Digitized AgeKehbuma LangmiaChapter 2: Examining the Impact of Digital Technology on African Indigenous Media in Botswana: A Potential Challenge to Sustainability/LongevityShirley Marang KekanaChapter 3: African Traditional Communication System in the Age of Hybridity: Habitual Media Customs and the Digital in the Nigerian Glocal Spaces Muhammad Hamisu Sani and Paul ObiPart II: Adaptation and Co-existence in the Digital AgeChapter 4: Communicating Emerging Science, Technology, and Innovation in Nigeria for Development in the Digital Age: Where Does Des Wilson’s Trado-modern Media Come In?Herbert BattaChapter 5: Ifa Divination, Extra-mundane Communication and Internet: An OverviewAkinola Moses Owolabi, Bernice Oluwalaanu Sanusi, Oyinloye Oloyede, and Isaac Olajide FadeyiChapter 6: New Media Versus Traditional Media: 27 Years After Emergence of Internet in NigeriaIbitayo Samuel Popoola and Paul AgadaChapter 7: African Language Media and BBC Yoruba Service Sports Headlines: Influence on Audience Engagement OnlineUnwana Samuel Akpan, Chuka Onwumechili, Abayomi Bamidele Adisa, and Abigail Odozi Ogwezzy-NdisikaChapter 8: Egbe Bere Ugo Bere (Live and Let Live) Cultural Experiment as a Case Study on Igbo Traditional Public Relations Practice in Contemporary Digital CultureNnamdi Tobechukwu Ekeanyanwu, Henry Chibueze Ogaraku, and Aloysius Chukwuebuka IfeanyichukwuPart III: Enduring Relevance of African Indigenous Communication Systems in the Digital AgeChapter 9: Traditional Town Criers in Kenya and Nigeria: Enduring Relevance in the Digital AgeShamilla Amulega, Unwana Samuel Akpan, and Eddah Mbula MutuaChapter 10: Nurturing Indigenous African Communication Modes in a Digital Age: Nigerian Performing Proverbs for Advice and Warning in FilmIhuoma OkorieChapter 11: Implications of the Two Step Flow Theory on Traditional Leadership in the Digital Age: The Case of Annang People in Akwa Ibom State in NigeriaIniobong Courage Nda Chapter 12: Survival of Musical and Nonmusical Indigenous Namibian Media in the Digitized AgePerminus MatiureChapter 13: Digital Technology in Breaking Information Barriers and the Preservation of Musical Arts in ZimbabweRichard Muranda, Absolom Mutavati, Khulekani F. Moyo, and Almon Moyo Chapter 14: Vimbuza and Gule Wamkulu Traditional Dances as Enduring Malawian Indigenous Media Systems in the Digital AgeJerry RutsateAbout the Contributors

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