Teaching Cultural Economics is the first book of its kind to offer inspiration and guidance for teaching cultural economics through short chapters, a wide scope of knowledge and teaching cases by experienced teachers who are expert in the topic.

Contents: 1 Introduction 1 Trine Bille, Anna Mignosa and Ruth Towse 2 Teaching cultural economics 3 Ruth Towse 3 Cultural economics – in research and teaching 10 Trine Bille 4 Why a(nother) book on cultural economics? 20 Anna Mignosa 5 My approach to teaching cultural economics: Why, how, what? 25 Franҫoise Benhamou 6 Teaching cultural economics: The perspective of a decade 27 Bruce A. Seaman PART I ECONOMICS OF PUBLIC SUPPORT FOR ARTS AND CULTURAL ORGANIZATIONS 7 Economic arguments for public support of arts and culture 42 Trine Bille 8 Cultural value and economic value in arts and culture 51 Patrycja Kaszynska 9 Performance assessment in cultural institutions 58 Luis César Herrero-Prieto and María José del Barrio-Tellado 10 Economic impact studies 69 Trine Bille PART II FINANCING CULTURAL PRODUCTION 11 Tax incentives for the cultural sector 79 Sigrid Hemels 12 Tax incentives for international giving to the cultural sector 86 Renate Buijze 13 Philanthropy 91 Luigi Di Gaetano and Isidoro Mazza 14 The economics of crowdfunding 99 Franҫoise Benhamou PART III ARTISTS’ LABOUR MARKETS 15 Artists’ earnings and labour markets 106 Trine Bille 16 Contracts for creators and performers in the creative industries 115 Ruth Towse 17 Busking as a source of income 122 Samuel Cameron 18 Creators’ and performers’ earnings from copyright 129 Ruth Towse 19 Superstars 140 Luc Champarnaud PART IV CONSUMER BEHAVIOUR IN THE CULTURAL SECTOR 20 Demand for cultural goods: Key concepts and a hypothetical case study 149 Bruce A. Seaman 21 Consumer theory, market segmentation and audience research on cultural goods 157 Victoria Ateca-Amestoy 22 Consumer behaviour in the performing arts 166 Andrea Baldin 23 Digital consumption of cultural goods and services 175 Jordi McKenzie 24 Strategies for and experiences of audience development 182 Egil Bjørnsen 25 Big Data: The new avenue for measuring cultural consumption? 189 Lydia Deloumeaux PART V DIGITIZATION AND COPYRIGHT 26 Artificial intelligence and cultural creation 198 Joëlle Farchy and Juliette Denis 27 Digitization in museums 204 Trilce Navarrete 28 Paying for digital music 214 Christian Handke 29 The economics of e-books 220 Françoise Benhamou 30 BBC3 goes digital 225 Ruth Towse PART VI TOPICS IN ECONOMICS OF CULTURAL AND CREATIVE INDUSTRIES 31 Measuring the creative economy 230 Hasan Bakhshi 32 Art at the crossroads between creativity, innovation, digital technology and business, a case study 238 Elisabetta Lazzaro 33 Art galleries as market makers 244 Paolo Di Caro and Isidoro Mazza 34 Film economics 253 Tylor Orme and Darlene C. Chisholm 35 Cinema economics 258 Tylor Orme and Darlene C. Chisholm 36 Intangible cultural heritage 262 Kazuko Goto and Anna Mignosa 37 The economics of craft 268 Kazuko Goto and Anna Mignosa 38 Conservation of historical buildings: The rehabilitation of the Benedettini Monastery in Catania 275 Giacomo Pignataro and Ilde Rizzo Index 282