Entrepreneurship generally is about creative organizing but with social enterprising this is especially so. Generic themes include positioning societal entrepreneurship against other images of collective entrepreneurship, critically penetrating its assumptions and practices and proposing ways of promoting societal entrepreneurship more widely.

Contents: Preface 1. Introduction: In the Beginning was Societal Entrepreneurship Karin Berglund and Bengt Johannisson PART I: POSITIONING SOCIETAL ENTREPRENEURING AS A SECTOR-SPANNING PHENOMENON 2. Sectorial Intertwining at the Grass Root Level Malin Tillmar 3. Tracking the Everyday Practices of Societal Entrepreneuring Bengt Johannisson 4. Narrating Astrid Lindgren’s World as Societal Entrepreneurship Bengt Johannisson and Elisabeth Sundin PART II: PENETRATING SOCIETAL ENTREPRENEURSHIP: DARK AND BRIGHT SIDES 5. Small Business Promotion and Intermediating as Societal Entrepreneurship Lena Andersson and Anders W. Johansson 6. Societal Entrepreneurship Contextualized: The Dark and Bright Sides of Fair Trade Birgitta Schwartz 7. Dark and Bright Effects of a Polarized Entrepreneurship Discourse . . . and the Prospects of Transformation Karin Berglund and Anders W. Johansson PART III: PROMOTING SOCIETAL ENTREPRENEURSHIP – AN EDUCATIONAL PERSPECTIVE 8. Friends, Feelings, and Fantasy: The Entrepreneurial Approach as Conceptualized by Preschool Teachers Karin Berglund 9. Translating Entrepreneurship into the Education Setting – a Case of Societal Entrepreneurship Carina A. Holmgren 10. Academic and Non-academic Education for Societal Entrepreneurship Anders W. Johansson and Erik Rosell 11. Conclusions Karin Berglund, Bengt Johannisson and Birgitta Schwartz Index