<p>'This text is robust, succinct, and engaging. It is evidenced-based, yet practical, and perfect for today’s undergraduate students.'</p><p><strong>Matthew W. Rutherford</strong>, <em>Johnny D. Pope Chair in Entrepreneurship, Spears School of Business, Oklahoma State University, USA</em></p><p>'Professors Kuratko and Hornsby are renowned experts of new venture management, and their book synthesizes their knowledge into a well-organized, reader-friendly approach to understand the process of starting and managing a new venture. They have a true passion for entrepreneurial education, and their enthusiasm is evident throughout this edition. The timely updates in this edition will help you prepare for the global revolution in entrepreneurship!'</p><p><strong>Robert Garrett</strong>, <em>Brown & Williamson Associate Professor of Entrepreneurship, University of Louisville, USA</em></p><p>'Kuratko & Hornsby strike a delicate balance where many falter. Unlike traditional textbooks, <em>New Venture Management</em> is smart about introducing the most critical concepts without overloading readers with extraneous content. Unlike popular press books, <em>New Venture Management </em>is deeply grounded in quality research that extends far beyond the authors' personal war stories. In my view, this book is ideal for students who wants to both understand the key concepts and translate this knowledge into real-world skills for managing new ventures.'</p><p><strong>Aaron F. McKenny</strong>, <em>Assistant Professor of Management and Entrepreneurship, Indiana University, USA</em></p><p>'Drs. Donald F. Kuratko and Jeffrey S. Hornsby's book is a roadmap that will guide the reader through all the stages of a startup. It achieves the rare feat of having scholarly credibility behind the work while being very applicable to any entrepreneur during the various steps of their company's journey. It is both thorough and very readable.'</p><p><strong>Michael G. Goldsby</strong>, <em>Ph.D., Stoops Distinguished Professor of Entrepreneurship, Ball State University, USA</em></p>