Microeconomics: Theory and Applications with Calculus, Global Edition
Produktdetaljer
Biographical note
Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organisation, marketing, labour, trade and econometrics.
His textbooks are Modern Industrial Organization (with Dennis Carlton), Microeconomics, Microeconomics: Theory and Applications with Calculus, Estimating Market Power and Strategies (with Larry Karp and Amos Golan), and Managerial Economics and Strategy (with James Brander).
He has been an editor of Industrial Relations and the Journal of Industrial Organization Education, and an associate editor of the American Journal of Agricultural Economics and the Journal of Productivity Analysis. He has consulted with nonprofit organisations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs.
He has also conducted research in psychology.
- Solved Problems provide students with a step-by-step model for working out qualitative and quantitative problems using algebra and calculus. Students get the opportunity to practice the method modeled in a series of related exercises at the end of each chapter (744 exercises in total).
- Challenges combine an Application and a Solved Problem. Each chapter (excluding Chapter 1) begins with a Challenge, which discusses a real-world issue, and concludes with one or more questions based on that discussion. At the end of the chapter, a Challenge Solution answers these questions.
- Real-World Examples use real people, companies, and data to illustrate basic microeconomic theory and provide students with a practical perspective that showcases the versatility of modern microeconomics.
- Extensive coverage of problems from resource economics, labour economics, international trade, public finance, and industrial organisation analysed using contemporary theories is included.
- What-If Policy Analysis sections use microeconomic models to probe the likely outcomes of changes in public policies. Students learn how to conduct what-if analyses of policies such as taxes, subsidies, barriers to entry, price floors and ceilings, quotas and tariffs, zoning, pollution controls, and licensing laws. The text analyses the effects of taxes on virtually every type of market, as well as the limitations of applying economic theory to policy analysis.
- Introduction
- Supply and Demand
- A Consumer's Constrained Choice
- Demand
- Consumer Welfare and Policy Analysis
- Firms and Production
- Costs
- Competitive Firms and Markets
- Properties and Applications of the Competitive Model
- General Equilibrium and Economic Welfare
- Monopoly and Monopsony
- Pricing and Advertising
- Game Theory
- Oligopoly and Monopolistic Competition
- Factor Markets
- Uncertainty
- Property Rights, Externalities, Rivalry, and Exclusion
- Asymmetric Information
- Contracts and Moral Hazards
- Uses a mixture of calculus, algebra, and graphs to define economic theory.
- Integrates real-world examples and extended applications.
- Places greater emphasis on modern theories, such as industrial organisation theories, game theory, and behavioural economics.
- Follows a step-by-step approach to demonstrate how microeconomic theory can solve problems and analyse policy issues.
- The text uses theory and analyses real-world problems, offering your students a breadth of learning resources from theory to practice.
- The content emphasises that economic theory has practical, problem-solving uses and is not just an empty academic exercise.
- A new Appendix and Basic Calculus in this new edition offer an additional learning resource to your students (available only online in the previous edition).
- New feature Common Confusions describes a widely held belief that economic theory or evidence rejects.
- New feature, Unintended Consequences, describes how some policies and other actions have potent side effects beyond the intended ones.
- An increased number of Challenges combine an Application with a Solved Problem and help your students see how theory can solve real-life problems.
- Real-World Examples use real people, companies, and data to illustrate the modern microeconomic theory, providing a versatile, practical perspective.
- What-If Policy Analysis sections use microeconomic models, prompting your students to conduct analyses of public policies and probe the likely outcomes.
- Solved Problems provide students with a step-by-step model for working out qualitative and quantitative problems using algebra and calculus.
- End-of Chapter exercises combined with the Solved problems allow your students to practice their knowledge and understanding of the concepts presented.
Produktdetaljer
Biographical note
Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organisation, marketing, labour, trade and econometrics.
His textbooks are Modern Industrial Organization (with Dennis Carlton), Microeconomics, Microeconomics: Theory and Applications with Calculus, Estimating Market Power and Strategies (with Larry Karp and Amos Golan), and Managerial Economics and Strategy (with James Brander).
He has been an editor of Industrial Relations and the Journal of Industrial Organization Education, and an associate editor of the American Journal of Agricultural Economics and the Journal of Productivity Analysis. He has consulted with nonprofit organisations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs.
He has also conducted research in psychology.