Management of Intangibles The Organisation's Most Valuable Assets
Heftet /
2007
/ Engelsk
Produktdetaljer
ISBN
9780415439794
Publisert
2007-03-26
Utgiver
Vendor
Routledge
Vekt
566 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
336
Forfatter
'Provides a broad picture of the problematic issues associated with managing intangibles today.' - Long Range Planning
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
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This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.
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1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL® Approach 11. Reporting and Managing Intangibles: the Policy Agenda
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Produktdetaljer
ISBN
9780415439794
Publisert
2007-03-26
Utgiver
Vendor
Routledge
Vekt
566 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
336
Forfatter