This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies.
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This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business.
Introduction PART 1: THEORETICAL BACKGROUND: ECONOMICS AND ANTHROPOLOGY Economics as an Imperialist Social Science (co-author M.Casson ) Economics and Social Anthropology - Reconciling Differences (co-author M.Chapman ) The Perception and Measurement of Transaction Costs (co-author M.Chapman ) PART 2: INTERNATIONAL BUSINESS: THEORY AND METHOD Theory and Method in International Business (co-author M.Chapman ) An Economic Model of International Joint Venture Strategy (co-author M.Casson ) A Longitudinal Study of the Internationalization Process in a Small Sample of Pharmaceutical and Scientific Instrument Companies (co-author M.Chapman ) PART 3: BUSINESS PROCESS DESIGN, INNOVATION AND KNOWLEDGE Organizing for Innovation: the Multinational Enterprise in the Twenty-First Century (co-author M.Casson ) The Economics of Business Process Design (co-author M.Carter ) The Economics of Business Process Design in Multinational Firms (co-author M.Carter ) A Longitudinal Study of the Management of Cooperative Strategies (co-author M.Chapman ) Wise Before the Event : the Creation of Corporate Fulfilment (co-author M.Chapman )
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Springer Book Archives
Produktdetaljer
ISBN
9780333687505
Publisert
1998-04-27
Utgiver
Vendor
Palgrave Macmillan
Høyde
216 mm
Bredde
140 mm
Aldersnivå
Research, UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Forfatter