• Part I:  Theoretical Foundations
• 1 Industrial organization: an introduction
• 2 Production, costs, demand and profit maximization
• 3 The neoclassical theory of the firm
• 4 Managerial and behavioural theories of the firm
• 5 Transaction costs, agency and resource-based theories of the firm
• 6. Corporate governance
• Part II:  Structural Analysis of Industry
• 7 Oligopoly: non-collusive models
• 8 Oligopoly: collusive models
• 9 Game Theory
• 10 Concentration: measurement and trends
• 11 Determinants of seller concentration
• 12 Barriers to entry
• 13 Market structure, firm strategy and performance
• Part III:  Analysis of Firm Strategy
• 14 Pricing
• 15 Auctions
• 16 Product differentiation
• 17 Advertising
• 18 Research and development
• 19 Horizontal mergers and strategic alliances
• 20 Vertical integration
• 21 Vertical restraints
• 22 Network goods and services
• 23 Diversification
• Part IV:  Analysis of Public Policy
• 24 Competition policy
• Appendices: Analytical Tools
• Appendix 1 Mathematical methods
• Appendix 2 Econometric methods
• Appendix 3 Solutions to quantitative questions
• Glossary
• Bibliography
• Index

Fifth Edition

INDUSTRIAL ORGANIZATION

Competition, Strategy and Policy

John Lipczynski  John O.S. Wilson    John Goddard

Industrial Organisation: Competition, Strategy, Policy provides a thorough treatment of the core concepts and theories underlying the economics of industrial organization.

In this new fifth edition, the authors use an array of empirical examples and case studies to analyse the structure, behaviour and performance of firms and industries.

New to this edition:

·    A chapter on game theory

·    A new section on international diversification

·    Revised case studies

·    Coverage of recent empirical literature

·    A new set of quantitative problems with solutions

·    Revised questions for discussion at the end of each chapter

Dr John Lipczynski is retired from the University sector. He contributes to the teaching and development of Executive MBA programmes in the private sector.

Professor John O.S. Wilson is Professor of Banking & Finance and Director of Research in the Management School at the University of St Andrews. He is Director for the Centre for Responsible Banking & Finance. His research interests include industrial organization and banking.

Professor John Goddard is Professor of Financial Economics and Deputy Head of Bangor Business School at Bangor University. His research interests include industrial organization, banking and the economics of professional football.

·  The style of presentation is non-technical throughout. No knowledge of calculus is required and no knowledge of statistics or econometrics is assumed.

·  Clear and comprehensive coverage of all major theoretical and empirical topics in industrial economics prepares students to better apply relevant economic theory.

·  A wealth of up-to-date case study material.

·  Extensive coverage of empirical research related to market structure, strategy and firm performance provides an invaluable springboard for readers wishing to pursue the subject at a higher level.

·  Written from a European perspective, focusing wherever possible on European Business and Industry.

·  For those readers requiring a more rigorous treatment of certain topics, a Mathematical Methods appendix provides formal derivations (using calculus) of a selection of the most important theories and results presented in the main text.

·  There is also a primer in the fundamentals of regression analysis in an Econometric Methods appendix providing a brief and non-technical introduction to some of the basic tools, such as regression coefficients, t-statistics and goodness-of-fit.  

·    A chapter on game theory

·    A new section on international diversification

·    Revised case studies

·    Coverage of recent empirical literature

·    A new set of quantitative problems with solutions

·    Revised questions for discussion at the end of each chapter