Brief Contents Preface Publisher’s acknowledgements Part A INTRODUCTION 1 Business and the economic environment Part B MARKETS, DEMAND AND SUPPLY 2 The working of competitive markets 3 Demand and the consumer 4 Supply decisions in a perfectly competitive market Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS 5 Pricing and output decisions in imperfectly competitive markets 6 Business growth and strategy 7 Multinational corporations and business strategy in a global economy 8 Labour and employment 9 Government, the firm and the market Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS 10 The economy and business activity 11 National macroeconomic policy 12 The global trading environment 13 The global financial environment Websites appendix Key ideas Glossary Index

Essential Economics for Business, 6th edition   If you are a student on a business or management degree or diploma and taking a module which includes economics, then this text is written for you. Concise and accessible, this sixth edition focuses on the core economics you will need as a business student, or as a student studying a related discipline, such as management, in addition to key business-related topics, such as business organisation and strategy.    Numerous case studies and examples throughout the text illustrate how economics can be used to understand speci­fic business problems or aspects of the business environment, from economic growth and the state of the economy to levels of business investment, interest rates, employment issues, the prices that ­firms charge and the profits they make, corporate social responsibility, the rise of online shopping and Brexit.   A wealth of additional material to support your learning can be found on the Companion Website at www.pearsoned.co.uk/sloman and on the Sloman Economics News Site – a blog with regularly-updated news and current affairs, all linked to chapters in the book.     John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol. Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury’s Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

The Macro section has been reworked and simplified, focusing on how the macro environment impacts on the firm. More on globalisation – also in relation to anti-globalisationMore emphasis on growth in relation to sustainabilityUpdated examination of Brexit, looking at alternative models of exit from the EU.New material on protectionism and tariffs.Many new case studies in boxes, focusing on specific industries or on government policies as they affect firmsA range of new activities at the end of each box with opportunities for you to conduct investigation and research.

The Macro section has been reworked and simplified, focusing on how the macroenvironmentimpacts on the firm. More on globalisation – also in relation to anti-globalisation  More emphasis on growth in relation to sustainability Updated examination of Brexit, looking at alternative models of exit from the EU. New material on protectionism and tariffs. Many new case studies in boxes, focusing on specific industries or on government policies asthey affect firms A range of new activities at the end of each box with opportunities for you to conductinvestigation and research.