Economic Perspectives on Craft Beer A Revolution in the Global Beer Industry
Heftet /
2019
/ Engelsk
Produktdetaljer
ISBN
9783319863559
Publisert
2019-06-04
Utgiver
Springer International Publishing AG
Høyde
210 mm
Bredde
148 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
33
Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades.
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This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective.
The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
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First economics analysis of the microbrewing phenomenon in the beer market Includes 17 country/regional case studies Of interest to scholars and students in industrial economics, entrepreneurship and product management, the history and development of beer, as well as those in the alcohol industry Contributions from renowned experts in the economics beer and brewing Includes supplementary material: sn.pub/extras
Les mer
Produktdetaljer
ISBN
9783319863559
Publisert
2019-06-04
Utgiver
Springer International Publishing AG
Høyde
210 mm
Bredde
148 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
33