<p>“It is with great enthusiasm that I wholeheartedly endorse the remarkable work, <i>Contemporary Marketing and Consumer Behaviour in Sustainable Tourism</i>, edited by Maria Palazzo and Pantea Foroudi. This book is an indispensable addition to the discourse on sustainable tourism, offering a comprehensive and insightful guide for individuals, professionals, and stakeholders invested in fostering a more responsible and ethical approach to travel. The book artfully weaves together a diverse tapestry of topics, ranging from ecological conservation and community engagement to economic viability and innovative technological solutions. By seamlessly interconnecting theory with practical examples and real-world case studies, the editors ensure that readers are equipped with a comprehensive understanding of the complexities involved in sustainable tourism development.” </p><p><b>-Yogesh K. Dwivedi, </b><i>Professor of Digital Marketing and Innovation, Swansea University</i><b> </b></p><p>"The book <i>Contemporary Marketing and Consumer Behaviour in Sustainable Tourism</i>, edited by Maria Palazzo and Pantea Foroudi, offers a balanced approach to addressing the multifaceted dimensions of the issue surrounding sustainable tourism. Rather than just offering prescriptive solutions, the authors encourage critical thinking and collaboration amongst stakeholders to customize strategies that align with specific destinations and contexts. This approach empowers readers to become proactive agents of change, capable of shaping the future of tourism in ways that respect the environment, preserve local cultures, and contribute positively to communities". </p><p><b>-Prof. T. C. Melewar, </b><i>Professor of Marketing and Strategy, Middlesex University</i></p>