Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoing systematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making, developing and implementing business logic for sustainable innovation, overcoming decision-making biases by managers, creating an opportunity framework to spark creativity, and developing effective organizational capabilities to build a sustainable innovation DNA within the organization. Such a capacity provides an organization with the ability to anticipate and overcome internal and external barriers and achieve competitive advantage through sustainable innovation of products, services, and business models.Based on original research, current state-of-the-knowledge, and relevant examples, this book comprehensively outlines and describes the process that managers can undertake to effectively and successfully implement a sustainability strategy that will help them attract and retain managerial talent; increase operating legitimacy and reduce compliance costs; boost stakeholder support; reduce costs through increased efficiency, quality, reliability, safety, and responsiveness of existing operations; foster radical innovations in processes, products, services, and new markets; and promote competitive imagination of future products, services, and business models.
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Based on original research, current state-of-the-art knowledge, and relevant examples, this book comprehensively outlines the process that managers can undertake to effectively and successfully implement a strategy that will help them achieve competitive advantage through sustainable innovation of products, services, and business models.
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Foreword Stuart L. HartPreface1. What is a Sustainable Organization?2. Identifying Salient Sustainability Issues3. Sustainable Strategy and Competitive Advantage4. Building Logic: Core Business Proposition and Sustainable Value 5. Building Motivation: Opportunity Framing of Sustainability Challenges6. Building Capacity: Critical Capabilities for Sustainable Innovation 7. Sustainable Innovation at the Base of the Pyramid8. No Business is an Island
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Sharma’s book is so important and could not come at a more important time ... [It] effectively integrates the work on stakeholder assessment, opportunity framing, and capability building into the sustainable business context and offers new and important guidance to firms on how to effectively develop and implement sustainable business strategies.
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Sharma's book is so important and could not come at a more important time ... [It] effectively integrates the work on stakeholder assessment, opportunity framing, and capability building into the sustainable business context and offers new and important guidance to firms on how to effectively develop and implement sustainable business strategies. -- Stuart L. Hart, Steven Grossman Endowed Chair in Sustainable Business (University of Vermont); Editor, Base of the Pyramid 3.0
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Produktdetaljer
ISBN
9781783532247
Publisert
2014-07-14
Utgiver
Vendor
Greenleaf Publishing
Vekt
498 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
232
Forfatter