"This book takes the readers through a journey covering various aspects of international business concisely, yet without missing key content."Tony HenthorneUniversity of Nevada Las Vegas, USA"The contents of this book capture the dynamism of an ever-changing world, by the forces for and against globalization.'Alexandu NedeleaStefan cel Mare University of Suceava, Romania"I find this book a great supplementary resource for anyone seeking to get a bird's eye view on the multifaceted nature of global businesses."Purva Hedge DesaiGoa University, India"Internationalization has entered a new paradigm; international businesses are operating under new assumptions and need new business models for success. Books like this herald such a change in the business landscape."Maximiliano KorstanjeUniversity of Palermo, Argentina"The blend of text and cases in this book will help reader see the principles and their practical manifestations better."Sajal KabirajDongbei University of Finance and Economics, China