Should economists deal with tastes? Or should <i>de gustibus non est disputandum</i> continue to reign? In <i>Arguing About Tastes</i>, David Kreps compellingly argues that it is time to pay attention to the formation and transformation of tastes to increase the realism and scope of economic theory. A nuanced, critical, and eye-opening book.

- Gerd Gigerenzer, Max Planck Institute for Human Development,

Had I been paid to compose this blurb, would I have spent more time and effort trying to perfect it, or less? In this provocative book, David Kreps, with a long-term agenda of creating realistic models of individual behavior for economic analysis, shows why this question matters for economics along with a rich analysis of possible answers.

- Bengt Holmström, Nobel Laureate in Economics, 2016,

David Kreps has made monumental contributions to economic theory, which takes stable preferences as a fundamental assumption. In this incredibly insightful book, he argues and formally shows how context—from people’s identity and self-perception, to their decision environment—plays a critical role in shaping and changing preferences. I recommend this book to anyone who is interested in what is coming next in economics.

- Alex Imas, University of Chicago Booth School of Business,

<i>Arguing About Tastes</i> is a bold venture into scantily charted territory in microeconomics - the land of endogenous preferences - but I can think of no better guide than David Kreps. Professor Kreps brings energy, humor and joy to the theory-building work that make this book a pleasure to read.

- Matthew Nagler, The Graduate Center, CUNY,