Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
Innbundet /
2016
/ Engelsk
Produktdetaljer
ISBN
9781522505594
Publisert
2016-08-30
Utgiver
Vendor
IGI Global
Vekt
1668 gr
Høyde
229 mm
Bredde
152 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
422
Biographical note
Vladlena Benson, Kingston University, UK.Ronald Tuninga, Kingston Business School, UK.
George Saridakis, Kingston University, UK.
Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm.Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.
Les mer
Examines the role of social media technology in organisational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.
Les mer
Produktdetaljer
ISBN
9781522505594
Publisert
2016-08-30
Utgiver
Vendor
IGI Global
Vekt
1668 gr
Høyde
229 mm
Bredde
152 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
422
Biographical note
Vladlena Benson, Kingston University, UK.Ronald Tuninga, Kingston Business School, UK.
George Saridakis, Kingston University, UK.