Aus den Rezensionen: "... Die Studie verfolgt einen sehr umfassenden Ansatz. Es werden ... verschiedene Fragestellungen der Internationalisierung und der Rolle der Logistik ... betrachtet. ... Durch die Studie erhalt der Leser einen ... Einblick hinsichtlich der Verbindung von Internationalisierung und Logistik, der Bedeutung und des Nutzens der Logistik ... sowie der damit zusammenhangenden Fragestellung aus Sicht deutscher und chinesischer Unternehmen. ... Sehr informativ sind die zweiseitigen Kurzdarstellungen der verschiedenen Lander ... hinsichtlich logistikrelevanter Aspekte wie ... geographische Gegebenheiten, Schienen- und Strassennetz ..." (Julia Schmitz, in: logistik management, 2007, Vol. 9, Issue 3-4)

Over the past decades the world economy has reached an unprecedented level of global integration. As markets are being liberalised and trade barriers continuously being removed, companies are in an ongoing process of internationalisation. For the internationalisation of business activities, Global Logistics Systems play a significant role. The motivation of this survey is to review companies’ internationalisation procedures from a logistics perspective. What are the challenges of setting up international logistics networks? What are the problems logistics managers must face when entering specific markets? How do managers cope with these challenges to ensure that internationalisation projects will be successful? The research has been undertaken in China and Germany, surveying each country’s companies when going global.
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Over the past decades the world economy has reached an unprecedented level of global integration. For the internationalisation of business activities, Global Logistics Systems play a significant role. The motivation of this survey is to review companies’ internationalisation procedures from a logistics perspective.
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— Internationalisation of Business Activities.- Strategic Objectives of Internationalisation.- Link Between Internationalisation and Logistics.- Challenges and Difficulties in International Logistics.- Logistics Strategies for Entering New Markets.- Conclusion.
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Aus den Rezensionen: "... Die Studie verfolgt einen sehr umfassenden Ansatz. Es werden ... verschiedene Fragestellungen der Internationalisierung und der Rolle der Logistik ... betrachtet. ... Durch die Studie erhalt der Leser einen ... Einblick hinsichtlich der Verbindung von Internationalisierung und Logistik, der Bedeutung und des Nutzens der Logistik ... sowie der damit zusammenhangenden Fragestellung aus Sicht deutscher und chinesischer Unternehmen. ... Sehr informativ sind die zweiseitigen Kurzdarstellungen der verschiedenen Lander ... hinsichtlich logistikrelevanter Aspekte wie ... geographische Gegebenheiten, Schienen- und Strassennetz ..." (Julia Schmitz, in: logistik management, 2007, Vol. 9, Issue 3-4)
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Seven of the most important regions for internationalisation are covered by this survey. The specific challenges and opportunities in the markets are determined from a logistics perspective, thereby comparing how Chinese and German companies manage to become successful This is one of the first comprehensive surveys on global logistics, which is carried out jointly by a German and a Chinese university. One sign of specialty will be its bilingual publication in both English and Chinese The subject of internationalisation and foreign market entry from a logistics perspective is unique, too. The poll which forms the basis of the analysis was carried out simultaneously in China and Germany, which provides deep insights into the internationalisation strategies of the companies from both countries, and allows a detailed comparison of their different approaches Thereby the report is intended to fulfil both, the practitioners’ needs for their daily work in global logistics networks, and the academia’s scientific interests in the phenomenon of international logistics Includes supplementary material: sn.pub/extras
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Produktdetaljer

ISBN
9783540769828
Publisert
2007-11-30
Utgiver
Vendor
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Høyde
297 mm
Bredde
210 mm
Aldersnivå
Professional/practitioner, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet

Biographical note

Prof. Dr.-Ing. Frank Straube is the Director of the Logistics Department of the Institute of Technology and Management at the TUB since October 2004. He is Vice-President of the German logistics association ‘Bundesvereinigung Logistik BVL e.V.’ and member of the Board of the European Logistics Association (ELA).Before his call to TUB, Frank Straube was Director and Chairman of the Board of the Kuehne Institute for Logistics at the University of St. Gallen and Director of Studies of the Executive MBA course. He published extensively on the subject of logistics and is a renowned presenter on national and international conferences. 

Professor Ma Shihua is a professor and the vice dean in School of Manangment, Huazhong Univeristy of Science and Technology (HUST), P.R. China. He is also the head of Institute of Supply Chain & Logistics Management, HUST. He has long been engaged in research and industrial practice in supply chain and logistics management, as well as production and operations management. He is member of Instructive Committee of Higher Education of Management Science and Engineering, Ministry of Education of China. Also, He is senior Committee member of China Logistics Society. He offers several courses including supply chain management, operations management and logistics management for EMBA, MBA, graduate and undergraduate students. He has consulting experience with numerous companies in China. Prof. Ma has established long time cooperation with many firms, including Haier, etc.

Dipl.-Ing. oec. Michael Bohn studied Industrial Engineering and Management in Hamburg and Singapore. Since 2005 he his working as a Research Associate at the Competence Center for International Logistics Networks of the Berlin University of Technology (TU Berlin) where he his conducting research in the field of global logistics and is managing international research projects.