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Behaviorally Informed Organization

Soman Dilip Yeung, Catherine
Innbundet / 2021 / Engelsk

Produktdetaljer

ISBN
9781487507893
Publisert
2021-03-01
Utgiver
Vendor
University of Toronto Press
Vekt
630 gr
Høyde
235 mm
Bredde
164 mm
Dybde
25 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet

Redaktør
Soman Dilip
Yeung, Catherine

Biographical note

Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre. Catherine Yeung is an associate professor of marketing at the Chinese University of Hong Kong.

Behaviorally Informed Organization

Soman Dilip Yeung, Catherine
Innbundet / 2021 / Engelsk
Soman Dilip Yeung, Catherine
Innbundet / 2021 / Engelsk
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Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement. This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.
Les mer
Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.
AcknowledgementsAbout The Contributors Foreword: A Very Short Guide to Nudging Preface: The Behaviorally Informed Organization PART 1: The Behaviorally Informed Organization: An Agenda Chapter 1: The Science of Using Behavioral Science Dilip Soman                            Chapter 2: Embedding Behavioral Insights in Organizations Bing Feng, Melanie Kim, and Dilip Soman Chapter 3: Why Should Organizations Want To Be Behaviorally InformedMelaina Vinski Chapter 4: Gut Check: Why Organizations That Need To Be Behaviorally Informed Resist ItShannon O’Malley and Kelly Peters PART 2: Overarching Insights and Tools Chapter 5: Seeing SludgeDaniel Cowen, Niketana Kannan, and Dilip Soman Chapter 6: A Guide to Guidelines Sophie Duncan, Melanie Kim, and Dilip Soman Chapter 7: Boundedly Rational Complex Consumer Continuum Derek Ireland Chapter 8: A Scarcity of AttentionMatthew Hilchey and J. Eric T. Taylor PART 3: Examples of Behavioral Initiatives from Business and Policy Chapter 9: Workplace Habits and How to Change ThemKyle Murray and Shirley Chen Chapter 10: Humanizing Financial Services with Behavioral ScienceJane Howe, Alex Henderson, Jennifer Nachshen, and Sarah Reid Chapter 11: Choice Architecture in Programs And PolicyElizabeth Hardy, Lauryn Conway, and Haris Khan Chapter 12: Helping Low Income Canadians to File Taxes and Access BenefitsJennifer Robson Chapter 13: Online PrivacyMelanie Kim, Kim Ly, and Dilip Soman Chapter 14: Behavioral Science for International Development Abigail Dalton, Varun Gauri, and Renos Vakis         PART 4: Making It Work Chapter 15: Building Partnerships for Behavioral Science Initatives in the Public SectorMathieu Audet, Emilie Eve Gravel, Rebecca Friesdorf, and Hasti Rahbar Chapter 16: Behavioral Science In Policy And Government: A RoadmapCatherine Yeung and Sharon Tham
Les mer
“More and more, it is the behaviorally informed organization that is the successful organization. This collection of essays brings leaders up-to-date with the most recent – and practical – insights from behavioral science. Invaluable. Authoritative. And inspiring!”
Les mer

Relaterte produkter

Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement. This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.
Les mer
Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.
AcknowledgementsAbout The Contributors Foreword: A Very Short Guide to Nudging Preface: The Behaviorally Informed Organization PART 1: The Behaviorally Informed Organization: An Agenda Chapter 1: The Science of Using Behavioral Science Dilip Soman                            Chapter 2: Embedding Behavioral Insights in Organizations Bing Feng, Melanie Kim, and Dilip Soman Chapter 3: Why Should Organizations Want To Be Behaviorally InformedMelaina Vinski Chapter 4: Gut Check: Why Organizations That Need To Be Behaviorally Informed Resist ItShannon O’Malley and Kelly Peters PART 2: Overarching Insights and Tools Chapter 5: Seeing SludgeDaniel Cowen, Niketana Kannan, and Dilip Soman Chapter 6: A Guide to Guidelines Sophie Duncan, Melanie Kim, and Dilip Soman Chapter 7: Boundedly Rational Complex Consumer Continuum Derek Ireland Chapter 8: A Scarcity of AttentionMatthew Hilchey and J. Eric T. Taylor PART 3: Examples of Behavioral Initiatives from Business and Policy Chapter 9: Workplace Habits and How to Change ThemKyle Murray and Shirley Chen Chapter 10: Humanizing Financial Services with Behavioral ScienceJane Howe, Alex Henderson, Jennifer Nachshen, and Sarah Reid Chapter 11: Choice Architecture in Programs And PolicyElizabeth Hardy, Lauryn Conway, and Haris Khan Chapter 12: Helping Low Income Canadians to File Taxes and Access BenefitsJennifer Robson Chapter 13: Online PrivacyMelanie Kim, Kim Ly, and Dilip Soman Chapter 14: Behavioral Science for International Development Abigail Dalton, Varun Gauri, and Renos Vakis         PART 4: Making It Work Chapter 15: Building Partnerships for Behavioral Science Initatives in the Public SectorMathieu Audet, Emilie Eve Gravel, Rebecca Friesdorf, and Hasti Rahbar Chapter 16: Behavioral Science In Policy And Government: A RoadmapCatherine Yeung and Sharon Tham
Les mer
“More and more, it is the behaviorally informed organization that is the successful organization. This collection of essays brings leaders up-to-date with the most recent – and practical – insights from behavioral science. Invaluable. Authoritative. And inspiring!”
Les mer

Produktdetaljer

ISBN
9781487507893
Publisert
2021-03-01
Utgiver
Vendor
University of Toronto Press
Vekt
630 gr
Høyde
235 mm
Bredde
164 mm
Dybde
25 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet

Redaktør
Soman Dilip
Yeung, Catherine

Biographical note

Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre. Catherine Yeung is an associate professor of marketing at the Chinese University of Hong Kong.

Relaterte produkter