Behavioral strategy has evolved as a field the last decades both intellectually and institutionally. This volume examines the relatively new field of behavioral strategy and its contribution to strategic management, with papers reflecting the past and present of behavioral strategy as a field, as well as possible avenues for future developments.

Introduction: Behavioral Strategy: A Quick Account; Mie Augier, Christina Fang and Violina RindovaI. The Field of Behavioral Strategy and Its Evolution Some Thoughts on the Development of Disciplines, with Particular Attention to Behavioral Strategy; James G. March A Strategy for Behavioral Strategy: Appraisal of Small, Midsize, and Large Tent Conceptions of This Embryonic Community; Donald C. Hambrick and Craig Crossland Decoupling and Intergroup Dynamics in Behavioral Strategy, and a More Integrative Alternative; James D. Westphal A Behavioral (Simonian) Perspective on (Behavioral) Strategic Management Research; Mie Augier and Nicholas Dew II. Perspectives on Behavioral Strategy and Strategizing From Strategy to Strategic Organization; Daniel A. Levinthal The Organizational Foundations of Behavioral Strategy; Phanish Puranam Where to Search; Henrich R. Greve Organizational Sensing and the Occasions for Strategizing; Sidney G. Winter Hierarchical Sensing and Strategic Decision Making; Elad Green and Zur Shapira Bounded Rationality, Heuristics, Computational Complexity and Artificial Intelligence; Richard A. Bettis and Songcui Hu Romantics, Mercenaries and Behavioral Rationality; Thomas C. Powell The Three Minds of the Strategist: Toward an Agentic Perspective on Behavioral Strategy; Violina P. Rindova and Luis L. Martins Praxis, Character and Competence: From a Behavioral to a Communitarian View of the Firm; Haridimos Tsoukas III. Behavioral Strategy in Action Behavioral Strategy and Strategy Prescription; Philip Bromiley and Devaki Rau Behavioral Strategy: An Alternative Account of Superior Profitability? Christina Fang and Chengwei Liu Behavior in Behavioral Strategy: Capturing, Measuring, Analyzing; Charlotte Reypens and Sheen S. Levine Teaching Strategists to Take Advantage of What Happens; William Starbuck Epilogue Confessions of a Behavioral Strategist! Edward J. Zajac

This book consists of 18 essays by business and other researchers from the US, Asia, and Europe, who examine behavioral approaches to strategic management research. They address the emergence and evolution of the field of behavioral strategy, including alternative conceptions of behavioral strategy, decoupling and intergroup dynamics in behavioral strategy, and the evolution of implicit and explicit behavioral ideas in the field of strategic management; perspectives on behavioral strategizing, focusing on search and sensing, as well as behavioral rationality, agency, and a communitarian view of the firm; and implications for research, normative recommendations, the study of firm performance, and teaching strategies.