Produktdetaljer
ISBN
9781487527518
Publisert
2022-05-15
Utgiver
Vendor
University of Toronto Press
Vekt
600 gr
Høyde
235 mm
Bredde
159 mm
Dybde
25 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Biographical note
Nina Mažar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges. Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.
Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field. Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems. As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.
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Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.
Acknowledgements Preface: Behavioral Science in the Wild Part 1: The Translation and Scaling Challenge 1. The Science of Translation and ScalingNina Mažar and Dilip Soman 2. When Governments Use Nudges: Measuring Impact "At Scale"Elizabeth Linos 3. Prescriptions for Successfully Scaling Behavioral InterventionsLaura Goodyear, Tanjim Hossain, and Dilip Soman 4. The Last Yard Problem: Tailoring of Behavioral Interventions for Scale Saugato Datta, Alissa Fishbane, Piyush Tantia, and Cassie Taylor 5. The Limited Importance of External Validity in Experimental EconomicsColin F. Camerer Part 2: Some Popular Behavioral Interventions 6. Why Many Behavioral Interventions Have Unpredictable Effects in The Wild: The Conflicting Consequences ProblemIndranil Goswami and Oleg Urminsky 7. Norm Nudging: How to Measure What We Want to ImplementCristina Bicchieri 8. The Fresh Start Effect: Motivational Boosts Beyond New Year’s ResolutionsJason Riis, Hengchen Dai, and Katherine L. Milkman 9. Reminders: Their Value and Hidden CostsChristina Gravert Part 3: Domain Specific Behavior Change Challenges 10. Applying Behavioral Insights to Cultivate Diversity and InclusionJoyce C. He, Grusha Agarwal, and Sonia K. Kang 11. Sustainable Nudges for The Wild: Recommendations from ShiftDavid J. Hardisty, Katherine White, Rishad Habib, and Jiaying Zhao 12. Start Communicating Effectively: Best Practices for Educational CommunicationsJessica Lasky-Fink and Carly D. Robinson 13. A Psychological “Vaccine” Against Fake News: From The Lab to Worldwide ImplementationSander van der Linden and Jon Roozenbeek 14. Developing Effective Healthy Eating NudgesRomain Cadario and Pierre Chandon 15. Wellness Rewarded: A “How To” On Designing Behavioral Science-Informed Financial Incentives To Improving Health (That Work) Marc Mitchell and Renante Rondina 16. Increasing Blood and Plasma Donations: Behavioral Ethical ScalabilityNicola Lacetera and Mario Macis 17. Evidence-Based Interventions for Financial Well-BeingDaniel Fernandes 18. Financial Inclusion: Lab-Based Approaches for Consumer Protection Policymaking in The WildRafe Mazer Part 4: Tools and Techniques 19. Implementing Behavioral Science Insights with Low-Income Populations in The Global SouthChaning Jang, Neela A. Saldanha, Anisha Singh, and Jennifer Adhiambo 20. If You Want People to Accept Your Intervention, Don’t Be CreepyPatricia de Jonge, Peeter Verlegh and Marcel Zeelenberg 21. Digital Nudging: Using Technology to Nudge for GoodMichael Sobolev 22. To Effectively Apply and Scale Behavioral Insights, Practitioners Must Be ScientificNathaniel Barr, Michelle C. Hilscher, Ada Lê, David R. Thomson, and Kelly Peters 23. It’s All About the Soul! Why Sort, Order and Use Labeling Results in Smart ScorecardsClaire Heard, Elena Reutskaja, and Barbara Fasolo 24. Applying Behavioral Interventions in A New ContextBarnabas Szaszi, Krisztian Komandi, Nandor Hajdu, and Elisabeth Tipton Contributors
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"What a gold mine! Full of insights, and fun and inspiring to boot. This book can change the world."
Produktdetaljer
ISBN
9781487527518
Publisert
2022-05-15
Utgiver
Vendor
University of Toronto Press
Vekt
600 gr
Høyde
235 mm
Bredde
159 mm
Dybde
25 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet