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Understanding Audiences Theory and Method

Ruddock Andy
Innbundet / 2000 / Engelsk

Produktdetaljer

ISBN
9780761963448
Publisert
2000-12-15
Utgiver
Vendor
SAGE Publications Inc
Vekt
450 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
208

Forfatter
Ruddock Andy

Biographical note

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.

Understanding Audiences Theory and Method

Ruddock Andy
Innbundet / 2000 / Engelsk
Ruddock Andy
Innbundet / 2000 / Engelsk
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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.

Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Les mer
Introduction Science Wars and Cultural Studies Questions of Theory and Method Media Effects Media and Public Opinion Cultivation Analysis Cultural Studies and Audience Research Audiences, Media and Consumption Conclusion Multiple Realities - Multiple Methods
Les mer

Relaterte produkter

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.

Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Les mer
Introduction Science Wars and Cultural Studies Questions of Theory and Method Media Effects Media and Public Opinion Cultivation Analysis Cultural Studies and Audience Research Audiences, Media and Consumption Conclusion Multiple Realities - Multiple Methods
Les mer

Produktdetaljer

ISBN
9780761963448
Publisert
2000-12-15
Utgiver
Vendor
SAGE Publications Inc
Vekt
450 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
208

Forfatter
Ruddock Andy

Biographical note

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.

Relaterte produkter