<p><em>'(an) important assessment of distribution outside the mainstream.'</em> – E. Anna Claydon, Journal of British Cinema and Television</p>

Through a series of case studies, this book tracks the inventive distribution and exhibition initiatives developed over the last 40 years by an array of small companies on the periphery of the beleaguered UK film industry. That their practices are now being replicated by a new generation of digital distributors demonstrates that, while the digital ‘revolution’ has rendered those practices far easier to undertake and hugely increased their scope, the key issues in securing a more diverse moving image culture are not technological. Although largely invisible to outsiders, the importance of distributors and distribution networks are widely recognized within the industry and Reaching Audiences is a key contribution to our understanding of the role they both do and can play.

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Looks at the usually invisible branch of moving image distribution. This book examines the role of distribution, especially with regard to the processes of selection and promotion, in order to explore the ways in which the distribution link plays a major role in determining the nature of our moving image culture.
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Foreword by Geoffrey Nowell-Smith   Introduction: So Much More than Meets the Eye   Chapter 1: DIY, Counterculture and State Funding: The London Film-Makers’ Co-op   Chapter 2: Exhibition, Political Agendas and Access to Audiences: The Other Cinema and Cinema of Women   Chapter 3: Technology, Television and Seeking Wider Audiences: London Video Access/London Electronic Arts and Albany Video Distribution   Chapter 4: Promotion, Selection and Engaging Audiences: Circles, Film and Video Umbrella, London Video Access and London Film-Makers’ Co-op   Chapter 5: Changing Conditions, Under-Resourcing and Self-Sustainability: Cinenova   Chapter 6: Questions of Strategy, Policy and Agency: The Lux Saga   Chapter 7: Understanding Distribution
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Produktdetaljer

ISBN
9781841501574
Publisert
2012-01-15
Utgiver
Vendor
Intellect Books
Vekt
490 gr
Høyde
229 mm
Bredde
178 mm
Dybde
16 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
304

Biographical note

Julia Knight is a reader in media and cultural studies at the University of Sunderland.

Peter Thomas is an independent scholar, visiting lecturer at the University of Bedfordshire and a member of the Exploding Cinema collective.