CHAPTER 1.-Introduction.-Digitalisation and Organisational Communication.-CHAPTER 2.-Exploring the impact of new digital communication on effective organisational communication.-CHAPTER 3. -Internal social media and organizational communication.- Opportunities and challenges.-CHAPTER 4.-Harmonising social media use and organisational communication.-CHAPTER 5.-Social media and stakeholder engagemen -Evaluating the influence of social media on organisational communication.-CHAPTER 6.-Rethinking oranisational communication in the digital and unprecedented crises era.-CHAPTER 7.-When the tide backfires.- A critical review of hashtag usage for organisational communication.-CHAPTER 8.-Appropriation of artificial intellicgence in organisational communication.-A  scoping review -CHAPTER 9.-Communication in organisations.- The role of social capital.-CHAPTER 10.-A  south aftrican perspective on universiy organisational communication.- Attracting and retaining students.-CHAPTER 11.-Brand communication and its influence on brand loyalty in the banking industry.-The case of first national bank customers.-CHAPTER 12.-Interface between communication and committee system in enhance legislative performance for public good.- A lagos state house of assembly example.

This book delves comprehensively into organisational communication in Africa in the digital age, alongside other organisational changes. This makes it a valuable resource for scholars, practitioners, and students in organisational communication, corporate communication, public relations, and development communication – both within Africa and across the globe. Through diverse perspectives and evidence-based insights, the book equips readers with the knowledge and tools needed to navigate the ever-changing organisational landscape and achieve success in our rapidly evolving world. Sam Erevbenagie Usadolo is a senior lecturer, course coordinator and research coordinator in the English and Communication Programme at the Durban University of Technology in South Africa. Blessing Makwambeni is a senior lecturer and postgraduate co-rodinator in the Media Department at the Cape Peninsula University of Technology in South Africa. Queen Usadolo is a senior lecturer in the Department of Industrial Psychology and Human Resource Management at the North-West University, Vaal Tringle Campus.

“An essential resource for scholars and practitioners alike, this book provides a nuanced and comprehensive examination of how digital transformation is reshaping organisational communication across Africa. Its rich blend of theoretical insights and practical case studies offers readers a deep understanding of the unique challenges and unprecedented opportunities that African organisations face in a globalising, digital age. By exploring diverse sectors and cultural contexts, the book sheds light on the innovative strategies employed by organisations to navigate digital change, making it an invaluable guide for anyone seeking to understand and harness the power of digital communication in Africa.” (Chika Anyanwu, University of New South Wales, Canberra City Campus, Australia) “This book expertly captures the pulse of organisational communication in Africa's rapidly digitalising landscape. With thoughtful analysis and an engaging narrative, it offers invaluable insights into the intersection of digital technology and communication strategies across diverse African contexts. By addressing both challenges and successes in digital adaptation, this work serves as a timely and highly relevant contribution for scholars, practitioners, and leaders invested in Africa's digital future.” (Godson Ogbonna, Torrens University, Australia) “As digital platforms continue to evolve rapidly, it has become increasingly important for scholars to examine the impact of their use. In the case of Africa, organisational communication is probably one of the most underexplored fields when it comes to its ties to digitalisation. Accordingly, this book comes at a decisive moment for African scholarship, which is why Sam Erevbenagie Usadolo, Blessing Makwambeni and Queen Emwenkeke Usadolo should be congratulated for their admirable foresight, which led to this comprehensive collection of important studies that help us understand the deep-seated relationship between digitalisation and organisational communication in Africa.” (Bruce Mutsvairo, Utrecht University, Netherlands)  

Explores how digitalisation shapes different facets of communication within contemporary African organisations Offers practical strategies to understand and address the multifaceted nature of organisational communication in Africa Focuses on the influence of social media and artificial intelligence (AI) in African organisations