Produktdetaljer
Biographical note
Adrian Wheeler is a crisis communications consultant. He is also a non-executive with four public relations agencies, and works as a PR and media trainer. Previously, he co-founded Sterling Public Relations which was acquired by Grey Advertising, where he became CEO of GCI UK and chairman of GCI Europe. He was also chairman of the PRCA 1999-2000 and chairman of the CIPRâs Professional Practices Committee 2008-2012. In 2010 he was awarded the Sir Stephen Tallents Medal. He is the author of Purchasing Public Relations for the PRCA and editor of Best Business Advice.âThe power of the book is not just the exemplary advice it presents but the practical real-time guidelines offered. The many excellent case studies give great landmark and contemporary examples from which to learn. So - invaluable for the novice but also a great refresher on best practice for the experienced.â
- Alison Clarke, Senior Partner, Alison Clarke Communications,
âPeople should read this book before they have a crisis. Then they should read it again when they have a crisis. It doesn't take long to read because there is no waffle - just excellent advice from one of the country's most experienced and respected PR experts.â
- Professor Trevor Morris, Co-Author of 'PR Today',
âIn this much-needed clear, concise and compelling account of what will ensure oneâs place as a trusted crisis communications advisor to a client facing the worst, Adrian combines his experience with that of others respected in our industry globally to create a valuable, user-friendly guide to effective crisis management. Well worth reading, absorbing and acting upon!
- Robyn de Villiers, Chairman and CEO: Africa, BCW (Burson Cohn & Wolfe),
âAdrian Wheeler is one of the most experienced reputation and crisis management specialists that Europe has to offer. He has put together an extremely accessible, useful and practical guide to the crises that will hit most organisations at some point in their history. This collection of practical tips, case studies and expert opinion will be valuable to any serious communications professional.â
- Danny Rogers, Editor-in-Chief, haymarket business media,
Once a PR consultant judges a situation as a crisis, the next step is to convince management that it has reached the crisis level, and that it needs time, money, and effort to reach resolution, with speed of the utmost importance. Wheeler presents his "Red Book" Crisis Communications Management--which offers arguments for management to get in touch with reality; find a reasonable level of investment in crisis preparation; support judgment-making; aid in anticipating crises with confidence, and find the right systems and materials. A well-handled crisis can be good for a company's reputation and favorability vis-a-vis the outside worldâs perception.
- Annotation Š2019, (protoview.com)