Brings together writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. This title tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures.

Notes on Contributors viii Acknowledgments xiv Introduction 1 Angharad N. Valdivia Part I Foundations 1 Feminist Media Perspectives 19 Margaret Gallagher 2 New Horizons for Communication Theory in the New Media Age 40 Denis McQuail 3 From Modernization to Participation: The Past and Future of Development Communication in Media Studies 50 Robert Huesca 4 Tensions between Popular and Alternative Music: R.E.M. as an Artist-Intellectual 72 Robert Sloane Part II Production 5 Approaches to Media History 93 John Nerone 6 Ethical Issues in Media Production 115 Sharon L. Bracci 7 Digital Capitalism: A Status Report on the Corporate Commonwealth of Information 137 Dan Schiller 8 Media Production: Individuals, Organizations, Institutions 157 D. Charles Whitney and James S. Ettema 9 From the Playboy to the Hustler: Class, Race, and the Marketing of Masculinity 188 Gail Dines and Elizabeth R. Perea Part III Media Content 10 Selling Survivor: The Use of TV News to Promote Commercial Entertainment 209 Matthew P. McAllister 11 Constructing Youth: Media, Youth, and the Politics of Representation 227 Sharon R. Mazzarella 12 The Less Space We Take, the More Powerful We’ll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality 247 Vickie Rutledge Shields 13 Constructing a New Model of Ethnic Media: Image-Saturated Latina Magazines as Touchstones 272 Melissa A. Johnson 14 Out of India: Fashion Culture and the Marketing of Ethnic Style 293 Sujata Moorti Part IV Media Audiences 15 Resuscitating Feminist Audience Studies: Revisiting the Politics of Representation and Resistance 311 Radhika E. Parameswaran 16 The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User 337 Sonia Livingstone 17 The Cultural Revolution in Audience Research 360 Virginia Nightingale 18 Practicing Embodiment: Reality, Respect, and Issues of Gender in Media Reception 382 Joke Hermes 19 Salsa as Popular Culture: Ethnic Audiences Constructing an Identity 399 Angharad N. Valdivia Part V Effects 20 Race and Crime in the Media: Research from a Media Effects Perspective 421 Mary Beth Oliver 21 The Appeal and Impact of Media Sex and Violence 437 Jennings Bryant and Dorina Miron 22 The Role of Interactive Media in Children’s Cognitive Development 461 Ellen A. Wartella, Barbara J. O’Keefe, and Ronda M. Scantlin 23 The Impact of Stereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacks and Latinos: An Exploratory Study 480 Michael C. Casas and Travis L. Dixon Part VI Futures 24 Where We Should Go Next and Why We Probably Won’t: An Entirely Idiosyncratic, Utopian, and Unashamedly Peppery Map for the Future 495 John D. H. Downing 25 All Consuming Identities: Race, Mass Media, and the Pedagogy of Resentment in the Age of Difference 513 Cameron McCarthy 26 Expanding the Definition of Media Activism 529 Carrie A. Rentschler 27 Realpolitik and Utopias of Universal Bonds: For a Critique of Technoglobalism 548 Armand Mattelart translated from the French by Samira Hassa 28 Intellectual Property, Cultural Production, and the Location of Africa 565 Boatema Boateng Index 578

A Companion to Media Studies is a comprehensive collection that brings together new writings by some of the most respected canonical and contemporary media studies scholars. The result is a fascinating overview of the theories and methodologies that have produced this most interdisciplinary of fields. Leading essayists – from Denis McQuail, John Nerone, Margaret Gallagher, and Dan Schiller to Charles Whitney, James Ettema, Jennings Bryant, and Ellen Wartella – tackle a variety of concepts and controversies from qualitative and quantitative perspectives, and with specific attention to issues of globalization and difference. The Companion showcases some of the most exciting work currently underway on feminist media, media history, the future of theory, digital capitalism, power, agency, popular culture, race, and intellectual property, and is organized into six areas of study: foundations, production, media content, media audiences, effects, and futures. A Companion to Media Studies provides an accessible and comprehensive point of entry into this expansive and interdisciplinary field.