This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

1. Introduction: Overview: origins, research, and theoretical considerations; Zala Volcic and Mark Andrejevic 2. Setting the Scene for Commercial Nationalism: the Nation, the Market and the Media; Graeme Turner 3. The Apologetic Brand: building Australia's brand on a post-colonial apology; Nicholas Carah and Eric Louw 4. Colombia was Passion: Commercial nationalism and the reinvention of Colombianness; Juan Sanin 5. The Chinese Dream: A Global-national Ideological Formation; Fan Yang 6. Personal wealth, national pride: Vietnamese television and commercial nationalism; Nguyen Thu Giang 7. Between building and branding the nation: citizens debating the new patriotism in Poland; Magdalena Kania-Lundholm 8. Borderless Nationalism: RAI's transnational Brand; Michela Ardizzoni 9. South African nation branding and the World Cup: Promoting nationalism, nation branding, and the miracle nation discourse; Eric Louw 10. Exploiting Commercial Nationalism: Fox TV and the Deadlock of Affective Intelligence; Mark Andrejevic 11. Nation Branding and Commercial Nationalism: Notes For a Materialist Critique; Nadia Kaneva