The essays in this volume examine the key elements in the political campaign communication of the 1996 presidential election. Each focuses on a specific area, from the discussion and framing of issues to the role and impact of network and local news and the effect of political cartoons.

Series Foreword Preface Communication Variables and Dynamics of the 1996 Presidential Campaign by Robert E. Denton, Jr. The Beginning and the Early End by Judith S. Trent The 1996 Presidential Nominating Conventions: Good Television and Shallow Identification by David M. Timmerman and Gary M. Weier The 1996 Presidential Debates by Robert V. Friedenberg Taking the Middle Ground: Clinton's Rhetoric of Conjoined Values by Rachel L. Holloway Videostyle and the Effects of the 1996 Presidential Campaign Advertising by Lynda Lee Kaid "Torture-by-Tedium" or Editorial Cartoons During the 1996 Presidential Campaign by Edward H. Sewell, Jr. Digital Democracy: The '96 Presidential Campaign On-line by Rita Kirk Whillock Hillary Rodham Clinton and Elizabeth Dole as Running "Mates" in the 1996 Campaign: Parallels in the Rhetorical Constraints of First Ladies and Vice Presidents by Denise M. Bostdorff The Rhetorical Transformation of Political Coalitions: Bill Clinton, 1992-1996 by Craig Allen Smith Explaining the Vote: The Presidential Election of 1996 by Henry C. Kenski, Carol Chang, and Brooks Aylor Selected Bibliography Index