Gramsci and Media Literacy Critically Thinking about TV and the Movies
Innbundet /
2021
/ Engelsk
Produktdetaljer
ISBN
9781793619853
Publisert
2021-05-11
Utgiver
Vendor
Lexington Books
Vekt
399 gr
Høyde
229 mm
Bredde
165 mm
Dybde
18 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
148
Biographical note
Erika Engstrom is professor and director of the School of Journalism and Media at the University of Kentucky.
Ralph Beliveau is associate professor at the University of Oklahoma and affiliate faculty in film and media studies and women's and gender studies.
This book offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.
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This book offers a series of analyses of contemporary media texts that illustrate how Antonio Gramsci’s theory of hegemony can inform approaches to media literacy.
Chapter 1: IntroductionChapter 2: A Gramscian Approach to Media Literacy Chapter 3: Gramsci, Film, TV, and Cable Streaming: Toward CounterhegemonyChapter 4: Hegemonic Masculinity in the Mass MediaChapter 5: The Gendered Endgame: Marvel’s New ManChapter 6: ConclusionBibliographyIndexAbout the Authors
Les mer
Produktdetaljer
ISBN
9781793619853
Publisert
2021-05-11
Utgiver
Vendor
Lexington Books
Vekt
399 gr
Høyde
229 mm
Bredde
165 mm
Dybde
18 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
148
Biographical note
Erika Engstrom is professor and director of the School of Journalism and Media at the University of Kentucky.
Ralph Beliveau is associate professor at the University of Oklahoma and affiliate faculty in film and media studies and women's and gender studies.