Introduces library engagement platforms, explains what types of interactions take place while using them, and illustrates why libraries need to utilize them to connect with their customers. These interactions take place using a variety of communication channels, including email, text messages, and mobile phone notifications.

Chapter 1—What Is a Library Engagement Platform?IntroductionLibrary Engagement PlatformsDefinitionsPlatformWhat’s Next?Notes Chapter 2—Companies and ProductsBiblioCommonsCommunicoCounting OpinionsDemco SoftwareLibraryAwareGaleInnovative InterfacesKoiosLibrary MarketmyLIBROCapiraOCLC WiseOrangeBoyPatron PointPolicyMapSirsiDynixSolusSpringshareTLCNotes Chapter 3 Types of InteractionsE-mail InteractionsCustomer Relationship Management (CRM)Registering and ReservingOn Your PhoneGathering DataAdsNotes Chapter 4 Custom OptionsLibraryAwareKoiosLibrary MarketOrangeBoyNotes Chapter 5 Library Engagement Platforms’ End GoalCreating TouchpointsE-mails and Our Library CatalogsE-newslettersData-Based Collection ShapingSigning UpPickup and Delivery ServicesHome Delivery ServiceMobile AppsCustom Marketing HelpAd SpaceOne More ThingNotes