This issue of Library Technology Reports (vol. 58, no. 1), “Library Engagement Platforms,” introduces library engagement platforms, explains what types of interactions take place while using them, and illustrates why libraries need to utilize them to connect with their customers. These interactions take place using a variety of communication channels, including e-mail, text messages, and mobile phone notifications. The end goal of a library engagement platform isn’t the messaging; it’s engaging with that customer and moving them to respond and interact, or engage, with the library.
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Introduces library engagement platforms, explains what types of interactions take place while using them, and illustrates why libraries need to utilize them to connect with their customers. These interactions take place using a variety of communication channels, including email, text messages, and mobile phone notifications.
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Chapter 1—What Is a Library Engagement Platform?IntroductionLibrary Engagement PlatformsDefinitionsPlatformWhat’s Next?Notes Chapter 2—Companies and ProductsBiblioCommonsCommunicoCounting OpinionsDemco SoftwareLibraryAwareGaleInnovative InterfacesKoiosLibrary MarketmyLIBROCapiraOCLC WiseOrangeBoyPatron PointPolicyMapSirsiDynixSolusSpringshareTLCNotes Chapter 3 Types of InteractionsE-mail InteractionsCustomer Relationship Management (CRM)Registering and ReservingOn Your PhoneGathering DataAdsNotes Chapter 4 Custom OptionsLibraryAwareKoiosLibrary MarketOrangeBoyNotes Chapter 5 Library Engagement Platforms’ End GoalCreating TouchpointsE-mails and Our Library CatalogsE-newslettersData-Based Collection ShapingSigning UpPickup and Delivery ServicesHome Delivery ServiceMobile AppsCustom Marketing HelpAd SpaceOne More ThingNotes
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Produktdetaljer
ISBN
9780838937358
Publisert
2022-02-28
Utgiver
Vendor
ALA Editions
Vekt
68 gr
Høyde
279 mm
Bredde
216 mm
Dybde
8 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
32
Forfatter