See - Understand - Discuss - Practice Operations Management makes it
easy to: · identify the relevance of operations in the real-world; ·
understand the theory underlying the subject; · discuss and think
critically about operations; · consolidate learning through practice.
Aware that students taking their first module in Operations Management
often have little first-hand experience of a working environment, the
authors introduce all the core topics to students in a lively and
engaging manner, making OM relevant and meaningful. Over 80 cases
spanning local businesses to global companies showcase real-life
operations and challenge students to think about the issues they may
encounter in their future career. Cases include:, Microsoft, HP,
Dominos, ING Bank, EasyJet, Ticketmaster, Apple, Boeing, IKEA, NHS,
Marriott, BP, and Sytner. Research insights point students in the
direction of seminal and recent research in the field to further their
reading, while learning outcomes and chapter summaries help to
consolidate understanding and structure revision. The text is also
augmented by extensive online resources such as animated diagrams,
practice activities, video interviews, and quizzes. Relevant materials
are signposted from each chapter, providing a truly holistic approach
to the subject. Additional online resources include: For students:
Animated diagrams from the book, with audio narration to help explain
the concepts being depicted. Curated library of links to footage of
'Operations in Action'. Web-based activities. Multiple choice
questions. Links to seminal paper. Flashcard glossary. For lecturers:
Bespoke video case material consisting of interviews and processes
tied to each chapter. Packaged as 5 minute clips, these can either be
shown in relation to a chapter topic, or as a whole film to
demonstrate how one company utilises many aspects of OM. Customizable
PowerPoint slides. Tutor guide. Tutorial activities. Answers to
discussion questions. Test bank.
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Produktdetaljer
ISBN
9780192559982
Publisert
2019
Utgave
2. utgave
Utgiver
Vendor
OUP Oxford
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter