Foreword vii Introduction xi Strategy I Rethink Who You’re Looking For 1 Chapter 1 A Matter of Intention 3 Chapter 2 Diverse Intangibles 23 Strategy II Rethink How You’re Going to Do It 45 Chapter 3 State of the Union 47 Chapter 4 On the Shoulders of Giants 69 Chapter 5 The Future of Work 81 Strategy III Rethink What It Could Mean 99 Chapter 6 The Culture Crutch 101 Chapter 7 A Human-Centric Workforce 121 Acknowledgments 141 Notes 145 Index 173

PRAISE FOR WHO is the new HOW “We see tons of great new companies get started, and for the most successful ones, the difference is all about people. Building teams is what we do, alongside our founders, at Greylock. Who Is the New How lays the blueprint for how to attract and grow great teams that become amazing, enduring companies.” — GLEN EVANS, Partner, Greylock “Who Is the New How is full of insights about how the best teams are built. Over the past 20 years, I’ve seen firsthand how investing in the right people is the most important investment a company can make, so much so that recruiting great teams is a key part of how our new fund partners with companies.” — DAN PORTILLO, Managing Director, The General Partnership “At Elemy, our team and technology tackles mental health challenges. To unlock the power of a team on a mission, all the way throughout how we recruit to how we operate day to day, is critical for us. Who Is the New How shares insights, tactics, and stories that will help inspire the most ambitious teams.” — YURY YAKUBCHYK, Founder and CEO, Elemy “Founding a company is no easy feat. Team is everything. Having the right people in the right position has made all the difference for InVision as we’ve evolved into a technology brand known all over the world. This is a go-to book for anyone looking to build an innovative, growth-oriented company.” — CLARK VALBERG, Founder and CEO, InVision