Foreword by Michael Sexton President, Trump University xiii       

Acknowledgments xvii

Introduction xix

Chapter 1 Don’t Waste Your Life on Work You Don’t Love: Passion Will Help You Do Better 1

Chapter 2 Set the Bar High: Make People Ooh and Aah 6

Chapter 3 Think Trump Scale: Bigger Is Better 11

Chapter 4 Tough It Out: Be Persistent 16

A Very Special Week (plus) in My Life (monday) 22

Chapter 6 You’re Fired! Words No One Wants to Hear—or Say 32

Chapter 7 The Proof Is in the Doing: Learn by Doing and Taking Risks 37

Chapter 8 Your Gut Is Your Best Advisor: Listen to Your Instincts 41

A Very Special Week (plus) in My Life (tuesday) 46

Chapter 5 Without Knowledge, You Don’t Stand a Chance: Gain And Use Information to YourAdvantage 26

Chapter 9 Personalize Your Pitch: K Now Who You’re Addressing 50

Chapter 10 Surround Yourself with Beauty: Enhance Every Aspect of Your Life 55

Chapter 11 Negotiate to Win: U Se Diplomacy 59

Chapter 12 Think on Your Feet: It’s The Fast Track to Success 64

A Very Special Week (plus) in My Life (wednesday) 67

Chapter 13 Work with People You Like: I T Sure Beats Working With Enemies 71

Chapter 14 Where There’s A will, T Here’s A win: Think Positively 76

Chapter 15 Swim Against the Tide: The Comfort Zone Can Pull You Under 81

Chapter 16 Money Is Not Always the Bottom Line: It Can Be a Scorecard, Not the Final Score 85

A Very Special Week (plus) in My Life (thursday) 90

Chapter 17 Learning Is Exciting: Each New Project Is An Adventure 94

Chapter 18 See the Whole Picture: But Be Prepared for the Picture to Change 98

Chapter 19 Wait for the Right Pitch: Business Success Is All About Patience and Timing 102

Chapter 20 Avoid Fixed Patterns: Be Open and Flexible 106

A Very Special Week (plus) in My Life (friday) 111

Chapter 21 Speed Kills—the Competition: Get Right To the Point 114

Chapter 22 Do More—always Do More: Constantly Try to Top Yourself 119

Chapter 23 Leaders Set the Pace: Find Your Working Tempo 125

Chapter 24 Results Matter More Than Routes: Let People Follow Their Own Paths 129

A Very Special Week (plus) in My Life (saturday/sunday) 133

Chapter 25 Approach Your Work as An Art Form: Work Brilliantly 135

Chapter 26 Keep Your Mind in the Game: Pay Attention and Stay Focused 140

Chapter 27 It Takes Courage to Persist: Business Pressures Never Stop 145

Chapter 28 Join the Explorers’ Club: Learn About the Mysteries Of Life 149

A Very Special Week (plus) In My Life: a New Baby! (monday/tuesday/wednesday) 153

Chapter 29 Confidence Is A magnet: It Will Draw People to You 156

Chapter 30 Keep Your Momentum Rolling: but Never Lose Control 159

Chapter 31 Is the Problem a Blip Or a Catastrophe? Expect Problems and Keep Moving Forward 163

Chapter 32 Reach Within to Rise Above: but Temper Your Reach with Reality 167

Chapter 33 Concentrate on the Target, Not on the Weapon: Focus On What Matters Most 171

Appendix A The Trump Organization At a Glance 175

Appendix B The Trump Store 181

Index 183

"Don't Waste Your Life on Work You Don't Love; Passion Will Help You Do Better."

"I've known people who had fantastic ideas, but couldn't get them off the ground because they approached everything weakly. They thought that their ideas would somehow take off by themselves, or that just coming up with an idea was enough. Let me tell you something—it's not enough. It will never be enough. You have to put the idea into action. If you don't have the motivation, and enthusiasm, your great idea will simply sit on top of your desk or inside your head and go nowhere. Lack of passion is often the difference between failure and success."
—From Trump 101

Being successful in business requires much more than hard work and good ideas. You have to be persistent, tough, confident, curious, flexible, passionate, patient, and in love with what you're doing. You were probably born with some of these qualities; the rest, you can and must develop. Now, you can learn them from the very best—Donald Trump.

In Trump 101, Trump himself becomes your personal mentor and coach as he shares tips, tactics, and strategies, all designed to help you make the most of yourself, your career and your life.

In his singular, no-nonsense style, Trump gives you smart, vital information. Each chapter contains a basic rule or belief, and shows you how to make it work for you. You'll also find challenging questions submitted to Trump on his popular Trump University blog, along with frank and honest answers.

Discover what Trump can teach you about the most important qualities and skills that every businessperson needs. The world's greatest dealmaker shows you how to:

• Find the work you love and do it
• Set high standards and meet them
• Think Trump-scale
• Negotiate to win
• Be tough, not nasty
• Turn problems, even disasters, into gold
• Concentrate on your target
• And much, much more

If, like Donald Trump, you're a busy person, caught up in the relentless race to learn, adapt to constant change, and do more, faster, and better than ever before, Trump 101 fits right into your hectic schedule. Each brief, pithy entry delivers hard-won wisdom guaranteed to raise both your spirits and your business prospects right now.

As Trump emphasizes repeatedly, knowledge is power. If you're searching for the knowledge that will power your career far beyond your wildest dreams, there's only one place to start—Trump 101.