Produktdetaljer
ISBN
9780132620673
Publisert
2012-09-04
Utgave
6. utgave
Utgiver
Vendor
Pearson
Vekt
470 gr
Høyde
253 mm
Bredde
202 mm
Dybde
10 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
288
Forfatter
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
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Brief Contents
- Chapter 1: Introducing the Concepts
- Chapter 2: The Context of Managing Strategically
- Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis
- Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis
- Chapter 5: Functional and Competitive Strategies
- Chapter 6: Corporate Strategies
- Chapter 7: International Strategies
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<b>Details</b> <ul><li>A print text</li><li>Free shipping</li></ul>
NEW! Case analysis is an important part of most strategy courses, which is why this text includes a range of mini-cases. The new cases in this edition cover companies such as:
- Zynga
- Kodak
- Avon
- Coca-Cola
- Gap
- Under Armour
- Nokia
- Nomura Holdings
NEW! Expanded discussions on contemporary strategic management theories and practices including:
- Corporate reputations
- The ethics of profits
- Global corporate governance
- Offshoring versus outsourcing
- Employee layoff strategies
- The hourglass phenomenon
- Workers' rights
- Global trade
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Produktdetaljer
ISBN
9780132620673
Publisert
2012-09-04
Utgave
6. utgave
Utgiver
Vendor
Pearson
Vekt
470 gr
Høyde
253 mm
Bredde
202 mm
Dybde
10 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
288
Forfatter