Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing. This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.
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Part I. Understanding small business and entrepreneurship 1. Small business in the economy 2. Entrepreneurship, the entrepreneur and the owner-manager 3. The small business and entrepreneurial environment 4. Innovation and the marketplace 5. Information and help Part II. Creating the entrepreneurial small business 6. Business planning 7. Successful small business strategies 8. Start-ups and franchises 9. Buying an existing business 10. Forming and protecting a business Part III. Managing the entrepreneurial small business 11. Management of people and resources 12. Marketing 13. Money matters for small business 14. Business exits and realizing value
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Produktdetaljer

ISBN
9781473773899
Publisert
2021-03-22
Utgave
8. utgave
Utgiver
Vendor
Cengage Learning EMEA
Vekt
815 gr
Høyde
16 mm
Bredde
190 mm
Dybde
246 mm
Aldersnivå
UF, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
512

Biographical note

Professor David Stokes is Emeritus Professor of Entrepreneurship, in the Small Business Research Centre (SBRC), Kingston Business School, Kingston University, London. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. The subject of his Ph.D. thesis was small enterprise development in the public sector, and he has been involved in many research studies into diverse aspects of small business management, including marketing, critical survival factors and raising finance. Professor Nick Wilson is Professor of Culture and Creativity at the Department of Culture, Media and Creative Industries, King’s College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Masters courses in the Creative Industries & the Creative Economy.