PUT VALUES--AND VALUE--OVER VOLUME WITH A PROFESSIONAL SERVICES SUBSCRIPTION MODEL Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model -- a model centered on selling transactions and inputs, not outcomes that deepen and strengthen relationships. _Time’s Up!_ offers you a guide to building a more valuable firm, one where relationships and lifetime customer value are at the center of how you create and capture value. You’ll learn how to: * Create customer lifetime values that far exceed acquisition and retention costs * Move customer relationships to the center of your firm * Leverage the collective knowledge of your customers * Elevate customers from where they are to their desired future by providing transformations, where the customer is the product. Only uncommon offerings command uncommon prices. _Time’s Up!_ introduces you to a revolutionary new business model that transforms your firm, your teams and your results with the customer right at the center of the process.