/

Strategic Marketing Management: Theory and Practice

Chernev, Alexander
Digital bok / 2019 / Engelsk

Produktdetaljer

ISBN
9781936572601
Publisert
2019
Utgave
1. utgave
Utgiver
Vendor
Cerebellum Press
Språk
Product language
Engelsk
Format
Product format
Digital bok

Forfatter
Chernev, Alexander

Strategic Marketing Management: Theory and Practice

Chernev, Alexander
Digital bok / 2019 / Engelsk
Chernev, Alexander
Digital bok / 2019 / Engelsk
Nettpris:
1.598,-
Laveste pris siste 30 dager: 1.598,-

This is a digital book that is bound to the book reader Bookshelf. You will receive an activation link by email once you have completed your purchase.
Click here for more info.

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.  
Les mer

Relaterte produkter

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.  
Les mer

Produktdetaljer

ISBN
9781936572601
Publisert
2019
Utgave
1. utgave
Utgiver
Vendor
Cerebellum Press
Språk
Product language
Engelsk
Format
Product format
Digital bok

Forfatter
Chernev, Alexander

Relaterte produkter