This book highlights storytelling as a concrete and viable method
which can be used in various operational fields in organizations: from
change management to project management and knowledge management, it
presents employees’ stories on past projects and the diverse,
essential aspects of corporate culture they reveal, in an
easy-to-comprehend and entertaining fashion. These stories focus on
specific but generic experiences which can be adapted and exploited by
the reader to ultimately tap into hidden knowledge and increase
transparency during daily routines in his or her own organization.
Knowledge managers, coaches, and strategists alike will find a
'real-life' connection through these stories, helping them improve
their own storytelling methods. The book also provides exhaustive
information on the latest storytelling methods and strategies. The
adaptations Thier has made to bring learning histories to corporate
settings accelerates the capture, flow, and application of
organizational knowledge that speeds up changes to improve operations!
George Roth (Principal Research Associate at MIT Sloan School of
Management, Boston, United States)
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A Narrative Approach to Change, Brand, Project and Knowledge Management
Produktdetaljer
ISBN
9783662563830
Publisert
2018
Utgiver
Vendor
Springer
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter