Marketing and Managing Tourism Destinations is a comprehensive and
integrated introductory textbook covering destination management and
marketing in one volume. It focuses on how destination management is
planned, implemented, and evaluated as well as the management and
operations of destination management organizations (DMOs), how they
conduct business, major opportunities, and challenges and issues they
face to compete for the global leisure and business travel markets.
Much has changed since the publication of the second edition of this
book in 2018. The COVID-19 pandemic was unpredictable at the time and
has caused havoc for destinations and DMOs. The third edition includes
many materials about the COVID-19 impacts and recovery from the
pandemic. This third edition has been updated to include: four new
chapters (Chapter 2—“Destination Sustainability and Social
Responsibility”; Chapter 3—“Quality of Life and Well-Being of
Destination Residents”; Chapter 11—“Destination Crisis
Management”; and Chapter 20—“Destination Management Performance
Measurement and Management”) new and updated international case
examples to show the practical realities and approaches to managing
different destinations around the world coverage of contemporary
topics including, for example, COVID-19, social responsibility,
metaverse, mixed reality, virtual meetings, teleworking, digital
nomads, viral marketing, blended travel, regenerative tourism,
meaningful travel, and several others a significantly improved
illustration program keyword lists It is illustrated in full color and
packed with features to encourage reflection on main themes, spur
critical thinking, and show theory in practice. Written by an author
with many years of industry practice, university teaching, and
professional training experience, this book is the essential guide to
the subject for tourism, hospitality, and events students and industry
practitioners alike.
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Produktdetaljer
ISBN
9781000876161
Publisert
2023
Utgave
3. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter