How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
Digital bok /
2018
/ Engelsk
Produktdetaljer
ISBN
9780470856437
Publisert
2018
Utgave
1. utgave
Utgiver
Vendor
John Wiley & Sons P&T
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter
This book describes a marketing and design approach called "total
design,"which is about not only making but marketing and promoting a
good or service both successfully and profitably. It offers an
integrated, holistic approach to the whole process. It's integrative
because the design,marketing, and branding must give a clear and
consistent story about the product. It's holistic becuase "total
design" engages consumers on all levels.
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Produktdetaljer
ISBN
9780470856437
Publisert
2018
Utgave
1. utgave
Utgiver
Vendor
John Wiley & Sons P&T
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter