<p><b>Thoughtful</b><b> </b><b>Guidebook For Enterprise Selling</b></p><p>Michael has years of experience, as many people have. What makes him unique is his level of thoughtfulness and thoroughness to his craft. With this book he has distilled that experience is a very useful guide. But the best parts are the anecdotes from the field. This book is a quick read but really insightful as to what the right planning and preparation can do for a sales person.<b>-<i>John Randles, CEO, Dublin</i></b></p>
Sales Unplugged helps remove some of the worries and frustrations of the current busy B2B salesperson, and in doing so, boosts their performance and establishes consistency.With over thirty years of sales experience—and his own sales consultancy practice—Michael Walford-Grant understands that the single most important element of sales is the salesperson. He proves this premise in his newest sales resources, Sales Unplugged, which provides a mix of traditional and new scientific-based tips and techniques. Drawn from a vast range of podcasts, webinars, books, blogs, and articles written by eminent experts, Sales Unplugged is a personal collection of curated best practices, which form the foundation and discipline necessary for consistent high performance.Most sales books focus on a particular subject, like negotiating, closing or lead generation; however, Sales Unplugged covers a broad range of sales functions that can be referred to quickly as an easy-to-use guide. This resource contains twenty-four informative sections punctuated by personal anecdotes that range from the dramatic to the funny, to the deeply moving. Targeted at quota-carrying salespeople and managers, Sales Unplugged is an ideal reference for everyday use.
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<p><i>Sales Unplugged</i> is a comprehensively researched set of curated best practices for busy B2B salespeople, with the drive and ambition to succeed.</p>
- Submit to industry reviewers, including Publishers Weekly Library Journal, Foreword Reviews
- Focus on promoting through Michael's active presence on LinkedIn using relevant hashtags to attract the attention of B2B salespeople
- Leverage personal network to encourage reposting and sharing of the book announcement, particularly among B2B salespeople
- Explore the opportunity for a book review on the website of the Institute of Sales Professionals, a UK government-backed professional body representing sales in the UK and globally
- Promote the book to specialist outlets known to the author, whose audiences include global B2B salespeople, managers, and business owners. For example, The Wealth Mosaic
- Run a targeted campaign aimed at the VP of sales (and possibly the Head of Training) in large B2B companies with regional and global sales teams
- Provide discounted copies of the book to boost ongoing sales performance. Begin with technology companies and expand to other segments
- Stand out by sending a copy of the book, along with a covering letter, to targeted recipients in B2B businesses, including major business consultancies like Accenture, whose partners are responsible for winning new business
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Produktdetaljer
ISBN
9781636981840
Publisert
2023-12-21
Utgiver
Vendor
Morgan James Publishing llc
Høyde
203 mm
Bredde
127 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200
Forfatter