"The authors show valuable insight into the management principles that are necessary to ensure a company's long-term success, not only in the steel industry, but in other industries as well. Informative and easy to read."--F. Kenneth Iverson, Chairman, Nucor Corporation "This book provides many useful insights into how to change corporate culture and build organizational structure for highly competitive markets. Its conclusions are as applicable to my company, an electric and telephone utility going through rapid change, as they are to steel or most other industries."--Frederick W. Buckman, President and Chief Executive Officer, PacifiCorp "Essential reading for anyone in a role of developing a high performing organization during these times of tremendous change and competition. Provides great insights into those key areas on which leaders need to focus."--Steven D. Pratt, President and Chief Executive Officer, Esco Corporation "The challenges facing managers in the financial services industry parallel those in the steel industry, and the requirements for success rest on many of the same management principles. This is a great book for managers who are trying to gain a competitive edge in their industry."--Gerry B. Cameron, Chairman of the Board and Chief Executive Officer, U.S. Bancorp "This excellent book provides a road map for managers to follow to outperform their competitors. The authors' insights are equally applicable to companies in Asia, Europe, or America."--Masanari Iketani, President, Tokyo Steel Manufacturing Co., Ltd. "Their examples of leadership at large, traditional firms such as U.S. Steel Group, and minimills such Nucor Corp., offer practical guidance for executives looking for proben strategies in tough, competitive, global markets."IW

Selling point: Strong title for both history and business book readers Selling point: American steel industry has been focus of much recent attention--this book sheds new light Selling point: Riveting "comeback" story for American audience Selling point: The first comprehensive look at how the American steel industry survived the onslaught of global competitors Selling point: Tiffany/Decline of American Steel has sold nearly 5,000 copies in cloth (1988)--this book is the ideal follow-up story

Roger S. Ahlbrandt is Professor and Dean of the School of Business Administration at Portland State University. Richard J. Fruehan is Professor and Director of the Center for Iron and Steelmaking Research at Carnegie Mellon University. Frank Giarratani is Professor and Chair of the Economics Department at the University of Pittsburgh.

Selling point: Strong title for both history and business book readers Selling point: American steel industry has been focus of much recent attention--this book sheds new light Selling point: Riveting "comeback" story for American audience Selling point: The first comprehensive look at how the American steel industry survived the onslaught of global competitors Selling point: Tiffany/Decline of American Steel has sold nearly 5,000 copies in cloth (1988)--this book is the ideal follow-up story