Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.   Amazon and Alibaba are facilitators of transactions between sellers and buyers Apple connects app developers with app users Google facilitates transactions between ordinary web surfers and advertisers.   Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works. Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.
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8 out of the 10 most valuable companies are built on platform business models – such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.
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PART ONE – Platform business innovation 1. The logic of platforms 2. Fundamental types of platforms 3. The Platform Navigator in a nutshell   PART TWO – The 88 patterns of the Platform Business Navigator 4. Ideate: Patterns to identify a platform opportunity 5. Design: Patterns to create and deliver value as a platform 6. Monetize: Patterns to capture value as a platform 7. Scale: Patterns to scale a platform 8. Manage: Patterns to manage a platform   PART THREE – Finished reading? Let's get into action 9. A canvas to bring everything together 10. Working with the pattern cards 11. Further reading
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7 out of the 10 most valuable companies are built on platform business models – such as Amazon, Alibaba, Apple and Google. Even if you don't have a platform business, you can learn from and harness these opportunities. The Platform Business Navigator will show you how. This is your practical toolkit with 88 patterns to help you ideate, design, monetize, scale, and manage platforms in your organisation. Suitable for entrepreneurs, executives, product managers, and business leaders, you can learn from more than 200 company examples to maximise value in your business. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper. “A great source of inspiration and an actionable toolkit to rethink your business.” Dr. Tanja Rückert, CDO & member of the board of management of Bosch Group “I highly recommend this for teams and leaders who wish to understand platform business and make changes in their organizations.” Geoffrey Parker, Charles E. Hutchinson '68A Professor of Engineering Innovation, Dartmouth College; Fellow, MIT Initiative on the Digital Economy; co-author of Platform Revolution
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Produktdetaljer

ISBN
9781292466187
Publisert
2023-12-28
Utgiver
Vendor
FT Publishing International
Vekt
390 gr
Høyde
232 mm
Bredde
154 mm
Dybde
14 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
296

Biographical note

Felix Wortmann is Professor, Senior Lecturer, and Vice Director at the Institute of Technology Management of the University of St. Gallen (HSG). Moreover, he is the Scientific Director of the Bosch IoT Lab, a collaboration between HSG, ETH Zurich and the Bosch Group. 

Sven Jung has worked on platform business models at the Bosch IoT Lab for more than 3.5 years and currently works in innovation and strategy for the Bosch Group. He holds a PhD from the University of St. Gallen and was a Visiting Fellow at Harvard University.

Oliver Gassmann is Full Professor at the University of St. Gallen, Director of its Institute of Technology Management (ITEM) and a thought leader in the field of innovation. His book The Business Model Navigator became a global bestseller and he has founded several spin-off companies and is acting in various boards of international companies and institutions. Gassmann has been recognized as one of the most active innovation scholars (IAMOT), as one of the leading economists of Germany (FAZ).