Perspectives on Public Relations Historiography and Historical Theorization Other Voices
Innbundet /
2015
/ Engelsk
Produktdetaljer
ISBN
9781137404367
Publisert
2015-06-11
Utgiver
Vendor
Palgrave Pivot
Høyde
216 mm
Bredde
140 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Redaktør
Biographical note
Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
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1. Introduction; Tom Watson2. What In The World Is Public Relations?; Tom Watson3. Problems Of Public Relations Historiography And Perspectives Of A Functional-Integrative Stratification Model; Günter Bentele4. 'Where The Quiet Work Is Done': Biography In Public Relations; Margot Opdycke Lamme5. Where Is Public Relations Historiography? Philosophy Of History, Historiography And Public Relations; Jacquie L'etang6. Historiography (And Theory) Of Public Relations History; Stefan Wehmeier
Les mer
Produktdetaljer
ISBN
9781137404367
Publisert
2015-06-11
Utgiver
Vendor
Palgrave Pivot
Høyde
216 mm
Bredde
140 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Redaktør
Biographical note
Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.