Forintroductory courses in IS (information systems) and MIS (managementinformation systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm  provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.
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PART I:ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE 1. Information Systems in Global Business Today 2. Global E-Business and Collaboration 3. Information Systems, Organizations, and Strategy 4. Ethical and Social Issues in Information Systems PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE 5. IT Infrastructure and Emerging Technologies 6. Foundations of Business Intelligence: Databases and Information Management 7. Telecommunications, the Internet, and Wireless Technology 8. Securing Information Systems PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE 9. Achieving Operational Excellence and Customer Intimacy: EnterpriseApplications 10. E-commerce: Digital Markets, Digital Goods 11. Managing Knowledge and Artificial Intelligence 12. Enhancing Decision Making 13. Building Systems 14. Managing Projects 15. Managing Global Systems
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Integratedhands-on learning New - Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions. Hands-on MIS Projects at the end of each chapter include three project types: management decision problems; a software exercise using Microsoft® Excel, Access, or web page and blog creation tools; and a project that develops internet business skills. A Collaboration and Teamwork Project in each chapter develops teamwork and presentation skills, with options for using open source collaboration tools such as Google Drive™ or Google Docs™.   Student-focusedlearning with real-world applications Learning objectives are organized around study questions to focus student attention. Each chapter concludes with a review summary and review questions drawing on these study questions. Updated - Case studies using current examples show how well-known companies use information systems to achieve business objectives, including Uber®, NFL®, Facebook®, Crayola®, Walmart®, Amazon®, Google®, Starbucks®, and GE®. New - A Career Opportunities section, a new feature of each chapter, helps students use this text as a tool for job hunting and career building. It includes an entry-level job description related to chapter topics, business-related questions that might arise during an interview, and tips for answering those questions and preparing for the interview.   New andupdated coverage Updated - Chapter 11 has been rewritten with new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI. Expanded - Coverage of social business now examines “deep learning,” supervised learning, unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database, and FinTech. Updated - The text, figures, tables, and cases have been updated with the latest sources from industry and MIS research as of September 2018.   MyLab® MIS is not included. Students, if MyLab MIS isa recommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab MIS should only be purchased when required by aninstructor. Instructors, contact your Pearson representative for moreinformation.   Teach your course your way:  Pre-built assignments are useful before, in, and out of class, maximizing the user experience. Learning Catalytics™ is a student response tool that helps you generate class discussion, customize your lecture, and promote peer-to-peer learning based on real-time analytics. Deliver trusted content:  MIS Decision-Making Sims put students in professional roles and give them the opportunity — through real-world business challenges — to apply course concepts and develop decision-making skills. Excel and Access Grader Projects use proven, field-tested technology to help you seamlessly integrate Microsoft Excel and Access content into your course without having to manually grade spreadsheets. Conceptual videos collection within the eText consists of 45 conceptual videos of 3 to 5 minutes each. Using contemporary animation, Ken Laudon walks students through three of the most important concepts in each chapter. Empower learners:  Dynamic Study Modules help students study chapter topics on their own, by continuously assessing their knowledge application and performance in real time. A Study Plan gives personalized recommendations for each student, based on his or her ability to master the learning objectives in your course. Career resources  include job-hunting guides, instructionsfor building a digital portfolio, and guidance in incorporating MIS knowledgeinto resumes, cover letters, and job interviews.
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Integratedhands-on learning Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.   Student-focusedlearning with real-world applications Case studies using current examples show how well-known companies use information systems to achieve business objectives, including Uber®, NFL®, Facebook®, Crayola®, Walmart®, Amazon®, Google®, Starbucks®, and GE®. A Career Opportunities section, a new feature of each chapter, helps students use this text as a tool for job hunting and career building. It includes an entry-level job description related to chapter topics, business-related questions that might arise during an interview, and tips for answering those questions and preparing for the interview.   New andupdated coverage Chapter 11 has been rewritten with new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI. Coverage of social business now examines “deep learning,” supervised learning, unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database, and FinTech. The text, figures, tables, and cases havebeen updated with the latest sources from industry and MIS research as ofSeptember 2018.
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Produktdetaljer

ISBN
9781292417769
Publisert
2022-02-20
Utgave
17. utgave
Utgiver
Vendor
Pearson Education Limited
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Lisensnøkkel fysisk

Biographical note

KennethC. Laudon was a professor of information systems at New York University School ofBusiness. He held a BA in economics from Stanford and a PhD from ColumbiaUniversity. He authored 12 books dealing with electronic commerce, informationsystems, organizations, and society. Professor Laudon wrote more than 40articles concerning social, organizational, and management impacts ofinformation systems, privacy, ethics, and multimedia technology. ProfessorLaudon passed away on December 26, 2019, at the age of 75. He is survived byJane Laudon, his wife of 49 years and coauthor on several of his texts.   JanePrice Laudon is a management consultant in the information systems area and theauthor of seven books. Her special interests include systems analysis, datamanagement, MIS auditing, software evaluation, and teaching businessprofessionals how to design and use information systems. Jane received her PhD from Columbia University,her MA from Harvard University, and her BA from Barnard College. She has taughtat Columbia University and the New York University Graduate School of Business.She maintains a lifelong interest in Oriental languages and civilizations. TheLaudons have two daughters, Erica and Elisabeth, to whom this book isdedicated.