'In this new book, two global thought leaders in their respective fields, Sanjay Sharna in sustainable business and Pramodita Sharma in family business, join forces to provide a unique, comprehensive and impressively creative examination into the role that family firms play in developing sustainable business practices. Focusing on the wine industry, the authors generate meaningful insights regarding the importance of patient capital that are both theoretically rigorous and practically relevant. This book is a must-read, not only for those of us with an interest in the family businesses and the wine industry, but for all who care about business being more sustainable in the future.' Mattias Nordqvist, Jönköping University, Sweden

'Family firms - often driven by a stewardship mindset - constitute the vast majority of the world's businesses and economic activity. It is thus high time that focused attention be paid to how these firms might provide leadership in the transition to a more sustainable form of capitalism. In Patient Capital, Sanjay and Dita Sharma provide both the evidence extant and the research questions yet to be answered.' Stuart L. Hart, Steven Grossman Endowed Chair in Sustainable Business, University of Vermont and author of Capitalism at the Crossroads

'Rigor and relevance pair well in this insightful study of family wineries and their environmental strategies. The Sharmas have produced a highly readable book that will be of value to those wondering how even small players can profit from taking the long view. The Sharmas integrate hundreds of interviews about the role of sustainability in wineries into a fascinating story of how competitive advantage is created over generations. It is a wonderful contribution to a vital, growing literature on longevity that spotlights the first companies to embrace purpose as a guiding principle.' Michael V. Russo, University of Oregon and author of Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably