Produktdetaljer
ISBN
9781399416658
Publisert
2025-03-14
Utgiver
Vendor
Bloomsbury Business
Høyde
234 mm
Bredde
153 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
304
Forfatter
Biographical note
Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestation by planting trees with every sale.“Obsolete is a manifesto for modern capitalism. Many believe capitalism is part of the problem, this book shows that it can also be the solution. But legacy brands beware – change is now your day job.” ―Tara Austin, Host of Nudgestock and Partner, Ogilvy Behavioural Science Practice
Consumer spending accounts for over 60% of GDP across the world and it will hit a staggering $77 trillion a year by 2029. But the vast majority of this money currently goes to businesses that are fuelling problems, through their packaging, formulations and practices, the same companies making huge profits and resisting change.
Les mer
But if we moved just 1% of spending to brands that are making a positive impact on our planet, this would amount to $700 billion every year. And the good news is that it's already happening.
A deep-dive into the world of new, environmentally-aware 'change brands', in order to understand their success and to show how they're putting legacy brands under pressure.
Case studies and/or interviews from globally-recognised brands such as Tesla, Patagonia, Oatly, Ovo Energy, and Tony's Chocolonely.
Produktdetaljer
ISBN
9781399416658
Publisert
2025-03-14
Utgiver
Vendor
Bloomsbury Business
Høyde
234 mm
Bredde
153 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
304
Forfatter