New Sales. Simplified. The Essential Handbook for Prospecting and New Business Development
Produktdetaljer
Biographical note
Mike Weinberg loves sales! He is a consultant, coach, speaker, and bestselling author. His specialties are new business development and sales management, and he's on a mission to simplify sales and create high-performance salespeople and sales teams. Mike is known for his practical approach and for calling it like he sees it. He works with companies in all industries, ranging in size from a few million to many billions of dollars, and has spoken and consulted on five continents.'Everyone in sales is responsible for new business development. Period. End of story. But as Mike Weinberg so clearly puts it, 'No one ever defaults to prospecting.' If you constantly struggle to generate new business, you owe it yourself to read New Sales. Simplified. You will learn everything you need to do to stand out from the competition, get more appointments, and close more deals. Oh, and you will have more fun doing it!' --Kelley Robertson, CEO, The Robertson Training Group, and author of Stop, Ask and Listen and The Secrets of Power Selling
'In a time when too much of the sales literature is filled with hyperbole, tricks, and gimmicks, New Sales. Simplified stands out as a refreshing change. It's packed with pragmatic advice, all the result of Mike's deep experience in selling. What works in selling is sharp, disciplined execution of the basics. Every page of Mike's book reminds the reader of this and vividly demonstrates how the basics work. It's a refreshing reminder to the experienced sales professional and a critical guidebook for the new salesperson. Read it, annotate it, keep it within reach.' --Dave Brock, President, Partners in Excellence
'Mike Weinberg's coaching and the approach presented in New Sales. Simplified. have been game-changers for our firm. Our revamped sales story is getting us in front of significantly more Fortune 500 prospects, and Mike's method for conducting sales calls has changed the entire dynamic of the sales dance and helped shorten our sales cycle.' --Thomas H. Lawrence, CEO, Smartlight Subrogation
'New Sales. Simplified. is truly priceless. This is a book you don't read once; it's one you read with a highlighter and pad, taking notes on each topic. After you've read it and marked it up, you'll find yourself coming back time and time again for more ideas to help you grow your sales.' --Mark Hunter, The Sales Hunter, author of High-Profit Selling
'When you've tired of every new flavor-of-the-month sales theory and are ready to get serious about pursuing and acquiring new customers, this book is for you. Mike Weinberg tells it like it is, presents timeless sales truths, and [provides] a simple, straightforward approach to developing new business. Prepare to be entertained and energized.' --Charles H. Green, coauthor of The Trusted Advisor, author of Trust-Based Selling, and CEO of Trusted Advisor Associates
The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.
Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.
With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
In New Sales. Simplified., you will learn how to:
- Identify a strategic list of genuine prospects
- Draft a compelling, customer focused “sales story”
- Perfect the proactive telephone call to get face to face with more prospects
- Use email, voicemail, and social media to your advantage
- Prepare for and structure a winning sales call
- Make time in your calendar for business development activities
New Sales. Simplified. is about overcoming and even preventing buyers’ anti salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them.
Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.
Contents
Foreword by S. Anthony Iannarino
Acknowledgments
Introduction
Chapter 1: Sales Simplified and a Dose of Blunt Truth
Chapter 2: The “Not-So-Sweet 16” Reasons Salespeople Fail at New Business Development
Chapter 3: The Company’s Responsibility for Sales Success
Chapter 4: A Simple Framework for Developing New Business
Chapter 5: Selecting Targets -- First for a Reason
Chapter 6: Our Sales Weapons: What’s in the Arsenal?
Chapter 7: Your Most Important Sales Weapon
Chapter 8: Sharpening Your Sales Story
Chapter 9: Your Friend the Phone
Chapter 10: Mentally Preparing for the Face-to-Face Sales Call
Chapter 11: Structuring Winning Sales Calls
Chapter 12: Preventing the Buyer’s Reflex Resistance to Salespeople
Chapter 13: I Thought I Was Supposed to Make a Presentation
Chapter 14: Planning and Executing the Attack
Chapter 15: Rants, Raves, and Reflections
Chapter 16: New Business Development Selling Is Not Complicated
Index
Uh-oh! You know that panicked feeling when the customer is not just displeased or unhappy, but angry. Maybe even furious. And you know that the usual customer service protocols of courtesy and apologizing don’t help in these red-alert situations.
The Customer Service Survival Kit by Richard S. Gallagher is the first book packed with specific, step-by-step communication tactics tailored to steer potential disasters into calm, mutually agreeable solutions. Drawing from procedures rooted in behavioral science and used by crisis counselors and hostage negotiators, Gallagher explains:
• How to defuse anger by “leaning into” criticism
• Which well-intentioned “trigger phrases” make a bad situation worse
• The secret to making upset customers feel deeply heard
• A simple divide-and-conquer approach to delivering bad news
• What to say when a situation is your fault, and what to say when it isn’t
Companies that have implemented Gallagher’s principles have reaped the benefits in customer satisfaction rates, turnover levels, and sales. Illustrated by numerous examples and supported by practice exercises, The Customer Service Survival Kit will eliminate the fear of conflict and improve confidence and customer relations across the board.
ADVANCE PRAISE FOR THE CUSTOMER SERVICE SURVIVAL KIT
“This brilliant book is a page-turner. Richard Gallagher gives captivating explanations of more than just what to say to upset customers: he tells you why to say it, when, and how. It’s a must-read for anyone who serves customers.”
— Marilyn Suttle and Lori Jo Vest, authors, Who’s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan
“One of the most overlooked parts of providing great customer service is addressing the emotional state and needs of your customers—regardless of the `facts’ of the situation. Listen to Rich and you’ll nail this crucial aspect of service—and greatly enhance your company’s performance.”
— Micah Solomon, author, High-Tech, High-Touch Customer Service
Richard S. Gallagher, MA MFT, is a former customer support executive, practicing psychotherapist, and author of numerous books on customer service and communications skills. He has trained over 20,000 people on how to handle their most difficult situations with customers and others, and is one of the nation’s leading experts on workplace communications skills. See his website at www.CustomerServiceSurvivalKit.com.