Produktdetaljer
Biographical note
Mark Casson, Professor of Economics and Director, Centre for Economic Institutions and Business History, University of Reading, UK<i>'Casson and his co-authors provide a powerful restatement and renewal of the concept of internalization as a general theory of the multinational enterprise. The book expands the boundaries of the theory's application, while confidently asserting its identity in economics rather than strategic management. A particularly compelling component is the innovative use of historical evidence and perspectives on issues such as branding strategies and response to risk.'</i><br /> --Geoffrey Jones, Harvard Business School, US
Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving 'knowledge economy' and in a politically uncertain world.
This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics.