This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Introduction PART I: THE DESIGN PROCESS — BRANDING, MARKETING AND CUSTOMER EXPERIENCE IN A MULTI-CHANNEL WORLD 1. Branding: At the Heart of the Relationship between Product Marketing and Design - AurØlie Hemonnet-Goujot and Delphine Manceau 2. Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education - Katelijn Quartier, Tinne Lommelen and Jan Vanrie 3. Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding - Suzanne Winfield and Yvonne Richardson 4. Selling the Brand Story: Social and Business Innovation in a One for Onefi Business Model - Natascha Radclyffe-Thomas and Ana Roncha PART II: STRUCTURAL EXPERIENCE IN RETAIL DESIGN AND BRAND MARKETING — REAL WORLD AND BEYOND 5. Front of House Design and Marketing Effects: Town and City Streetscapes and Meaning in Exterior Retail Brand Experience - Charles McIntyre 6. Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption - Graham H. Roberts 7. Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies - Bethan Alexander and Jessie Kaitlin Bain 8. In-Store Design and Marketing Effects: Taking Account of the Influence of Servicescape Design upon Retail Brand Frontline Employees - Treasa Kearney 9. Consumer Responses to Virtual- and Real-World Retail Environment Convergence: Implications for Design-Based Interventions - Tracy Harwood and Martin Jones About the Authors Index